Digital Experience Lead: CRM, Loyalty & AI Tools

Miller Leith

City of Melbourne

Hybrid

AUD 150,000 - 190,000

Full time

5 days ago

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Benefits offered by this job

Hybrid working

Office-based 3 days/week

Job summary

Miller Leith is seeking a Digital Marketing lead in Australia to own the business’s digital customer experience. You will shape CRM strategy, manage loyalty and AI-powered tools, and align with a global digital team while steering data-driven customer journeys.

The role focuses on CRM, brand websites, loyalty, and privacy-compliant digital initiatives. You will review databases, segmentation, and data integration, and drive the future loyalty app and in-store AI tool in collaboration with an

Qualifications

5+ years of digital marketing experience with a strong grounding in CRM and owned digital channels.
Hands-on Salesforce Marketing Cloud experience is essential.
Background in Consumer, B2B or agency contexts is acceptable, with some consumer exposure preferred.
Comfortable setting strategy and delivering it hands-on.

Responsibilities

Own CRM strategy and execution, including consumer and healthcare professional eDM programs.
Lead a review and reset of customer databases, including segmentation, integration and data management.
Build and optimise automated customer journeys across acquisition, engagement and retention.
Set the direction for the loyalty app and evolve it toward engagement-led use.
Lead ongoing development of the in-store AI tool with its agency partner.
Manage and optimise brand websites and oversee transition to a new CMS.
Execute SEO, GEO and LLM optimisation with the global digital team.
Ensure all digital activity complies with privacy and consent requirements.