CRM & Channel Performance Analyst — Drive Campaign Impact

Amplifon; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Amplifon is seeking a CRM & Channel Performance Analyst in Melbourne to turn CRM data into actionable insights. You’ll measure campaign and channel performance, deliver end-to-end funnel reporting, and provide practical recommendations to improve email, SMS, direct mail, and in-store communications.

You will work across Amplifon’s brands, apply consistent definitions, and contribute to analytics delivery and tool improvements while collaborating with CRM and marketing teams.

Qualifications

• Experience in CRM, marketing or campaign performance analytics.
• Strong SQL and Excel skills, plus experience with dashboarding and data visualisation.
• Understanding of campaign measurement, conversion funnels and attribution limitations.
• Experience evaluating campaign tests and translating results into practical recommendations.
• Ability to combine information from campaign platforms, CRM systems and operational reporting.
• Strong analytical communication skills and attention to data accuracy.

Responsibilities

• Campaign and channel reporting: Own performance measurement for email, direct mail and SMS campaigns, applying a consistent approach across brands.
• In-store and call-centre analytics: Analyse delivery of lists to systems and outcomes to identify performance gaps.
• End-to-end funnel analysis: Track campaign performance across customer journey and highlight conversion diffs between channels.
• Campaign learning and optimisation: Turn campaign results into recommendations for future activity.
• Cross-brand consistency: Enable meaningful performance comparisons across Amplifon, Bay Audio and Attune.
• Shared analytics delivery: Support database intelligence and CRM systems work; share ad-hoc data extractions.
• Reporting tool improvement: Improve and maintain the current reporting tool for better performance analysis.

Skills

CRM analytics

Campaign performance

Campaign measurement

Attribution

Data integration

Analytical communication

Tools

SQL

Excel

Dashboarding

Data Visualisation

Job description

Amplifon is seeking a CRM & Channel Performance Analyst in Melbourne to turn CRM data into actionable insights. You’ll measure campaign and channel performance, deliver end-to-end funnel reporting, and provide practical recommendations to improve email, SMS, direct mail, and in-store communications.

You will work across Amplifon’s brands, apply consistent definitions, and contribute to analytics delivery and tool improvements while collaborating with CRM and marketing teams.