CRM Activation Specialist – Customer Journeys & Insights

Bloom Hearing Specialists ANZ; Milton; Hybrid; AUD 85,000 - 120,000; Full time

Job summary

Bloom Hearing Specialists ANZ is seeking a CRM & Customer Activation Specialist to join our Marketing team in Milton. You will own the operational execution of CRM campaigns, audience segmentation, and performance reporting to drive engagement, bookings, and growth across ANZ.

Collaborate with Marketing, BI, Contact Centre, and global teams to ensure timely, compliant communications. A 3-5 year background in CRM and marketing automation, plus strong Excel and BI skills, will help you thrive

Qualifications

• 3–5 years' experience in CRM, campaign operations, customer activation, or marketing automation.
• Experience building customer audiences and segmentation strategies.
• Strong understanding of customer journeys, workflow management, and campaign execution.
• Experience in data quality, reconciliation, and reporting skills.
• Experience working with CRM platforms, marketing technologies, and external vendors.
• Curious, analytical mindset with a passion for continuous improvement.
• Advanced Microsoft Excel experience
• BI experience strongly regarded.

Responsibilities

• Execute and maintain CRM campaigns across the customer lifecycle.
• Configure customer journeys, workflows, triggers, and lifecycle programs.
• Conduct testing and quality assurance to ensure successful deployment.
• Ensure all activity aligns with privacy, consent, and governance requirements.
• Build customer audience selections and segmentation strategies.
• Generate campaign audiences and outbound call lists.
• Manage communication eligibility and suppression lists.
• Maintain customer data quality and database health.
• Create, validate, and distribute contact centre calling lists.
• Reconcile campaign outcomes and return files.
• Monitor lead utilisation, conversion rates, contact rates, and appointment outcomes.
• Identify process improvements to maximise customer engagement and appointment generation.
• Maintain CRM and activation performance dashboards.
• Produce regular reporting and performance updates.
• Analyse customer engagement and conversion trends.
• Recommend optimisation opportunities that improve business outcomes.

Skills

CRM campaigns

Audience segmentation

Data analysis

Marketing automation

Excel

BI

Education

Bachelor's degree in Marketing/Business/Commerce

Tools

CRM platforms

Marketing technologies

Job description

Bloom Hearing Specialists ANZ is seeking a CRM & Customer Activation Specialist to join our Marketing team in Milton. You will own the operational execution of CRM campaigns, audience segmentation, and performance reporting to drive engagement, bookings, and growth across ANZ.

Collaborate with Marketing, BI, Contact Centre, and global teams to ensure timely, compliant communications. A 3-5 year background in CRM and marketing automation, plus strong Excel and BI skills, will help you thrive