Media Performance Analyst: AI-Driven Insights

Accenture PLC; Sydney; On-site; AUD 85,000 - 115,000; Full time

Job summary

Accenture Song | Melbourne is seeking a Performance Analyst to turn campaign data into meaningful insights across paid search, paid social, programmatic and app channels. You’ll work on performance reporting, attribution, measurement and analytics, with exposure to AI-assisted analytics and automation.

You’ll contribute to reporting, dashboards and data quality across tracking systems, while supporting audience analysis, keyword research and A/B testing.

Qualifications

• 1-3 years’ experience in performance marketing analytics or related analytics.
• Strong ability to translate data into actionable insights.
• Advanced Excel/Sheets skills including lookup and pivoting.
• Familiarity with Google Ads, Meta Ads Manager and GA4.

Responsibilities

• Build and maintain performance reporting across paid channels.
• Develop client-facing reports and dashboards connected to live data.
• Analyse campaign performance to identify trends and optimisations.
• Monitor delivery, pacing and anomalies; prepare periodic insights.
• Support measurement from GA4, pixels, CAPI and UTM tracking.

Skills

Performance analytics

Digital analytics

Excel advanced

Google Ads

GA4

Data visualization

A/B testing

Tools

Power Query

Pivot tables

SimilarWeb

SEMrush

AdClarity

Job description

Accenture Song | Melbourne is seeking a Performance Analyst to turn campaign data into meaningful insights across paid search, paid social, programmatic and app channels. You’ll work on performance reporting, attribution, measurement and analytics, with exposure to AI-assisted analytics and automation.

You’ll contribute to reporting, dashboards and data quality across tracking systems, while supporting audience analysis, keyword research and A/B testing.