AU CRM & Channel Performance Analyst

Amplifon; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Amplifon is seeking a CRM & Channel Performance Analyst in Melbourne to turn CRM data into actionable insights. You’ll measure campaign and channel performance, deliver end-to-end funnel reporting, and provide practical recommendations to improve email, SMS, direct mail, and in-store communications.

You will work across Amplifon’s brands, apply consistent definitions, and contribute to analytics delivery and tool improvements while collaborating with CRM and marketing teams.

Qualifications

• Experience in CRM, marketing or campaign performance analytics.
• Strong SQL and Excel skills, plus experience with dashboarding and data visualisation.
• Understanding of campaign measurement, conversion funnels and attribution limitations.
• Experience evaluating campaign tests and translating results into practical recommendations.
• Ability to combine information from campaign platforms, CRM systems and operational reporting.
• Strong analytical communication skills and attention to data accuracy.

Responsibilities

• Campaign and channel reporting: Own performance measurement for email, direct mail and SMS campaigns, applying a consistent approach across brands.
• In-store and call-centre analytics: Analyse delivery of lists to systems and outcomes to identify performance gaps.
• End-to-end funnel analysis: Track campaign performance across customer journey and highlight conversion diffs between channels.
• Campaign learning and optimisation: Turn campaign results into recommendations for future activity.
• Cross-brand consistency: Enable meaningful performance comparisons across Amplifon, Bay Audio and Attune.
• Shared analytics delivery: Support database intelligence and CRM systems work; share ad-hoc data extractions.
• Reporting tool improvement: Improve and maintain the current reporting tool for better performance analysis.

Skills

CRM analytics

Campaign performance

Campaign measurement

Attribution

Data integration

Analytical communication

Tools

SQL

Excel

Dashboarding

Data Visualisation

Job description

Amp Up Your Career with Real Purpose. Real Opportunity. Real Impact.

At Amplifon, we’re more than a company. As the Global Leader in hearing care, we combine cutting-edge solutions with a personal touch to create unforgettable experiences for our customers.

With a shared vision to empower peopleand push boundaries, we thrive in a culture built on care, collaboration, and impact. Here, your work fuels innovation, growth, and a purposethat resonates far beyond the ordinary.

Join us and shape a future where sound connects, inspires, and transforms lives.

Life at Amplifon

Working at Amplifon gives you the chance to make your voice heard, build strong working relationships, and create your own tailor-made career.

Here, you’ll find all the support, tools, and opportunitiesyou need to grow, whether it’s through our top-class development programsor by taking on projects in other parts of the world. And your colleagues will be there to motivateand inspireyou every step of the way.

Position Purpose

Every message we send, whether an email, a text, a letter or a call from one of our stores, is a chance to help someone hear better and feel looked after. As CRM & Channel Performance Analyst, you’ll turn CRM data into insight, showing how our campaigns and channels perform across our three brands and what to do next to make them work harder for our customers.

You will measure campaign and channel performance, provide end-to-end funnel reporting, and give the CRM team practical recommendations to improve effectiveness across email, SMS, direct mail, in-store calls and call-centre outreach.

Key responsibilities

• Campaign and channel reporting: Own performance measurement for email, direct mail and SMS campaigns, applying a consistent approach across brands.
• In-store and call-centre analytics: Own the correct delivery of the lists to respective systems ( Call centre and front end systems for stores). Analyse calling activity and outcomes to identify performance gaps and opportunities for improvement on a campaign level.
• End-to-end funnel analysis: Track campaign performance across the customer journey and highlight where conversion drops or results differ between channels.
• Campaign learning and optimisation: Turn campaign results into recommendations for future activity, helping the CRM team understand what works and where to adjust.
• Cross-brand consistency: Use common definitions and reporting methods to enable meaningful performance comparisons across Amplifon, Bay Audio and Attune.
• Shared analytics delivery: Support database intelligence and CRM systems work when required, and share responsibility for ad-hoc data extractions through a rotating ownership model.
• Reporting tool improvement: Improve and maintain the current reporting tool, enhancing its usability, accuracy and efficiency to better support campaign and channel performance analysis.

About you

• Experience in CRM, marketing or campaign performance analytics.
• Strong SQL and Excel skills, plus experience with dashboarding and data visualisation.
• Understanding of campaign measurement, conversion funnels and attribution limitations.
• Experience evaluating campaign tests and translating results into practical recommendations.
• Ability to combine information from campaign platforms, CRM systems and operational reporting.
• Strong analytical communication skills and attention to data accuracy.

Putting People First

One of the ways we amplify careers is by helping our people achieve their full potential. We do so by providing constant constructive feedback and training opportunities that empower our people to excel.

In addition, if you’re ready to put in the hard work, we’ll make sure your dedication and achievements are recognised.

Ready to take the next step in your career? Amplify your purpose with Amplifon!

As an employer that embraces Equal Opportunity and promotes inclusion and diversity, we encourage people of all ages and backgrounds to apply.