CRM & Loyalty Campaigns Specialist

Taking Shape; Victoria; On-site; AUD 70,000 - 95,000; Full time

Job summary

Taking Shape is a Victoria-based fashion retailer seeking a hands-on CRM & Loyalty specialist to build and deploy targeted email and SMS campaigns that drive customer loyalty and engagement. Reporting to the CRM & Loyalty Manager, you’ll coordinate personalised communications that keep our amazing customers coming back for more.

You’ll work on audience segmentation across email, SMS, social and paid media, analyze campaign performance, and optimise journeys to boost engagement and spend in our

Qualifications

• Hands-on experience building targeted email and SMS campaigns.
• Strong CRM and loyalty program background in fashion retail.
• Bachelor's degree in Marketing, Business, Data Analytics, or related field.
• Proficiency with data segmentation and Excel or Tableau.
• Excellent written communication and attention to detail.

Responsibilities

• Build and schedule best in class email, SMS and customised campaigns to surprise and delight our customers
• Produce, schedule and amplify loyalty campaigns, monitoring performance to drive engagement and spend
• Analyse and report on regular campaign performance metrics to uncover insights and share findings
• Participate in audience segmentation strategies based on insights gathered across all channels (email, SMS, social, paid media)

Skills

CRM & Loyalty programs

Email marketing

Audience segmentation

Campaign performance analysis

Written communication

Education

Bachelor's degree in Marketing, Business, Data Analytics, or related field

Tools

Salesforce Marketing Cloud

Excel

Tableau

Job description

Taking Shape is a Victoria-based fashion retailer seeking a hands-on CRM & Loyalty specialist to build and deploy targeted email and SMS campaigns that drive customer loyalty and engagement. Reporting to the CRM & Loyalty Manager, you’ll coordinate personalised communications that keep our amazing customers coming back for more.

You’ll work on audience segmentation across email, SMS, social and paid media, analyze campaign performance, and optimise journeys to boost engagement and spend in our