CRM Activation Strategist: Master Customer Journeys

Ws Audiology; Brisbane; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

WS Audiology is seeking a CRM & Customer Activation Specialist to join our Marketing team in Australia. You will own the operational execution of CRM campaigns, audience segmentation, and performance reporting to drive engagement, appointments, and growth across ANZ.

The role offers hybrid work with 4 days in the Milton Office and 1 day remote. You'll collaborate with Marketing, BI, Contact Centre, Global CRM teams, and technology partners to ensure the right messages reach the right customers

Qualifications

• 3-5 years' experience in CRM, campaign operations, or marketing automation.
• Experience building customer audiences and segmentation strategies.
• Strong understanding of customer journeys, workflow management, and campaign execution.
• Experience in data quality, reconciliation, and reporting skills.
• Experience working with CRM platforms, marketing technologies, and external vendors.

Responsibilities

• Execute and maintain CRM campaigns across the customer lifecycle.
• Configure customer journeys, workflows, triggers, and lifecycle programs.
• Conduct testing and quality assurance to ensure successful deployment.
• Ensure all activity aligns with privacy, consent, and governance requirements.
• Build customer audience selections and segmentation strategies.
• Generate campaign audiences and outbound call lists.
• Manage communication eligibility and suppression lists.
• Maintain customer data quality and database health.
• Create, validate, and distribute contact centre calling lists.
• Reconcile campaign outcomes and return files.
• Monitor lead utilisation, conversion rates, contact rates, and appointment outcomes.
• Identify process improvements to maximise customer engagement and appointment generation.
• Maintain CRM and activation performance dashboards.
• Produce regular reporting and performance updates.
• Analyse customer engagement and conversion trends.
• Recommend optimisation opportunities that improve business outcomes.

Skills

CRM systems

Campaign operations

Customer activation

Marketing automation

Audience segmentation

Data analysis

Education

Marketing

Business

Analytics

Information Systems

Tools

Excel

BI tools

CRM platforms

Job description

WS Audiology is seeking a CRM & Customer Activation Specialist to join our Marketing team in Australia. You will own the operational execution of CRM campaigns, audience segmentation, and performance reporting to drive engagement, appointments, and growth across ANZ.

The role offers hybrid work with 4 days in the Milton Office and 1 day remote. You'll collaborate with Marketing, BI, Contact Centre, Global CRM teams, and technology partners to ensure the right messages reach the right customers