Creative Ad Strategist & UGC Content Lead

Paire; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Paire is seeking a Creative Ad Strategist / Content Creator in Melbourne to own ideas, filming and editing behind Paire's paid media program. This hands-on role requires scripting, shooting and cutting UGC-style ads for Meta, TikTok and Pinterest, with a strong performance mindset.

You’ll build a high-volume pipeline of scroll-stopping content, collaborate with performance, brand and product teams, and guide external UGC creators to extend reach across markets.

Qualifications

• Strong copywriting skills for ads and captions.
• Proven experience creating UGC-style ads in-house.
• Paid media experience across Meta, TikTok and Pinterest.
• Ability to script, shoot and edit content end-to-end.
• Experience managing external UGC creators.

Responsibilities

• Own ideas, filming and editing behind Paire's paid media.
• Create in-house UGC-style ad content.
• Build pipeline of ad variations monthly.
• Source and manage external UGC creators.
• Analyze performance and iterate concepts.
• Collaborate with performance, brand and product teams.

Skills

UGC ads

Paid social

Copywriting

Video editing

Creative strategy

Self-starter

Analytics

CapCut

Premiere Pro

Final Cut Pro

Tools

CapCut

Premiere Pro

Final Cut Pro

Canva

Job description

Paire is seeking a Creative Ad Strategist / Content Creator in Melbourne to own ideas, filming and editing behind Paire's paid media program. This hands-on role requires scripting, shooting and cutting UGC-style ads for Meta, TikTok and Pinterest, with a strong performance mindset.

You’ll build a high-volume pipeline of scroll-stopping content, collaborate with performance, brand and product teams, and guide external UGC creators to extend reach across markets.