Creative Ad Strategist

Paire; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Paire is seeking a Creative Ad Strategist / Content Creator in Melbourne to own ideas, filming and editing behind Paire's paid media program. This hands-on role requires scripting, shooting and cutting UGC-style ads for Meta, TikTok and Pinterest, with a strong performance mindset.

You’ll build a high-volume pipeline of scroll-stopping content, collaborate with performance, brand and product teams, and guide external UGC creators to extend reach across markets.

Qualifications

• Strong copywriting skills for ads and captions.
• Proven experience creating UGC-style ads in-house.
• Paid media experience across Meta, TikTok and Pinterest.
• Ability to script, shoot and edit content end-to-end.
• Experience managing external UGC creators.

Responsibilities

• Own ideas, filming and editing behind Paire's paid media.
• Create in-house UGC-style ad content.
• Build pipeline of ad variations monthly.
• Source and manage external UGC creators.
• Analyze performance and iterate concepts.
• Collaborate with performance, brand and product teams.

Skills

UGC ads

Paid social

Copywriting

Video editing

Creative strategy

Self-starter

Analytics

CapCut

Premiere Pro

Final Cut Pro

Tools

CapCut

Premiere Pro

Final Cut Pro

Canva

Job description

Creative Ad Strategist / Content Creator

We’re looking for a highly creative, commercially minded content specialist who knows how to stop the scroll and turn great ideas into compelling paid ads. You’ll bring proven experience in paid social creative, a strong instinct for what resonates with audiences, and the ability to take an idea from concept and script through to filming, editing and performance analysis. Strong copywriting skills and a sharp understanding of creative strategy across Meta, TikTok and Pinterest are essential. Paire is entering an incredibly exciting period of growth, and this is an opportunity to shape how we show up creatively across markets, with plenty of room to experiment, create and make an impact.

Paire is an Australian-born essentials brand redefining everyday comfort through innovative materials, thoughtful design and considered functionality. Guided by our philosophy, ‘High Tech. Low Key’, we combine material science and fabric innovation with understated design to create high-performance essentials that feel good on your skin and are kinder to the planet. From socks and underwear to activewear, knitwear and travel essentials, we’re building a new generation of everyday essentials designed to deliver on comfort, quality and longevity.

As Paire continues to expand into global markets, we’re entering an exciting new phase of growth. We’re scaling our creator and UGC initiatives, evolving our approach to performance marketing and investing in more impactful, creative-led campaigns that drive both brand awareness and commercial results. To support this next chapter, we’re looking for a talented creative to help shape how Paire shows up across paid and organic channels, bringing fresh ideas, a strong creative point of view and a performance mindset to everything they do.

About The Role:

We're hiring a Creative Ad Strategist / Content Creator to own the ideas, filming and editing behind Paire's paid media program. This is a hands-on role: you'll write the concept, pick up the camera, cut the edit and read the results.

Creating UGC-style ad content in-house is at the heart of the job. You'll build a steady pipeline of scroll-stopping, native-feeling creative for Meta, TikTok and Pinterest, then use performance data to decide what to make next.

This role requires a self-starter mentality, and is best suited to someone who can independently own content creation, with a strong understanding of Social Media trends and the paid advertising landscape.

Key responsibilities:

In-house UGC-style ad creation (core focus)

Concept, script, film and edit UGC-style ads in-house, made specifically for paid social.

Appear on camera or direct talent, staff and customers to deliver authentic, native-feeling content.

Produce a high volume of ad variations each month: hooks, angles, formats, lengths and aspect ratios.

Run lean shoots end to end: shot lists, props, lighting, audio, locations and product styling.

Concepting, filming and editing paid social ads

Turn product benefits, customer insights and reviews into clear creative concepts and briefs.

Write hooks, scripts, voiceovers, on-screen text and captions built for sound‑on and sound‑off viewing.

Edit fast, polished, platform-native video in CapCut, Premiere Pro or similar.

Create static and carousel ads alongside video when the test plan calls for it.

Source, brief and manage external UGC creators across AU, US and the UK, including rates, usage rights and renewals, so one creator relationship serves both paid and organic.

Creative strategy across Meta, TikTok and Pinterest

Build and own the creative testing roadmap with the performance marketing team.

Tailor creative to each platform's formats, placements, audience behaviour and best practice.

Analyse results (hook rate, hold rate, CTR, CPA, ROAS) and turn them into the next round of concepts.

Iterate on winners and retire fatigued creative before performance drops.

Proactively spot emerging content trends, sounds, formats and competitor ads, and trial new creative ideas on your own initiative.

Feed the whole range: every live category (socks, underwear, bras, activewear, apparel, thermals, lounge, sleep and new launches) gets fresh concepts on a rolling basis, not just the hero product.

Brand and collaboration

Keep every asset on brand while leaving room for native, lo‑fi formats that perform.

Work with performance, social media, brand, product and CX teams to align creative with launches and promotions.

Maintain an organised creative library, naming conventions and a learnings log.

Key platforms & applications:

Meta (Facebook and Instagram), TikTok, Pinterest, UGC / Creator Platforms, Cuttable, CapCut, Adobe Suite, Notion.

What Success Looks Like:

First 30 days

You know the brand, products, customers and current ad account performance.

Your in-house concepts are live across several product categories, and a weekly concept cadence is running with the performance team.

You've set up a repeatable workflow for briefing, filming, editing and launching.

Our ‘Always On’ UCG Creator Program is live and feeding at least 30% of our Paid Ad formats.

First 12 months

Paire has a consistent, high-volume pipeline of in-house ad creative across all three platforms.

In-house creative drives a growing share of top-performing ads and spend.

Testing learnings are documented and shape what we make next.

How we'll measure it

Creative output: 15 unique concepts, 60+ Ads with variants per month.

A steady flow of unique concepts every week, covering the whole product range rather than one hero, with winners rolled across AU, US and the UK.

Creative performance: hook rate, hold rate, CTR, CPA and ROAS against account benchmarks.

Win rate: share of tested concepts that become scaled ads.

Skills and experience

High proficiency in concepting, filming and editing paid social ad content, with a portfolio to show it.

Proven experience creating UGC-style ads in-house, on camera or directing others.

Paid media experience: Demonstrated experience managing or contributing to paid social campaigns, ideally across Meta.

Hands‑on creative strategy across Meta, TikTok and Pinterest, including how each platform's ads and audiences differ.

Strong understanding of the paid media landscape: testing frameworks, creative fatigue, and the metrics that matter.

Strong, current understanding of content trends, and the judgement to know which ones fit the brand.

Self-starter who works independently, discovering trends and trialling new creative ideas without waiting to be told what to do.

Copywriting: Strong written English, with the ability to develop engaging, considered copy independently, while maintaining our brand tone of voice..

High level of organisation: you manage many concepts, shoots, edits and deadlines at once without dropping detail.

Strong taste and a sharp eye for what makes content stop the scroll.

Previous hands‑on experience in a content, creative or digital marketing role

Comfortable using creative analytics tools such as Motion, Meta Ads Manager reporting or similar.

Advanced editing skills in CapCut, Premiere Pro, Final Cut or similar.

Experience at a DTC or e-commerce brand, or in a performance creative agency.

Basic motion graphics, design (Canva, Adobe Creative Cloud) or photography skills.

Experience briefing and managing external UGC creators.

Experience working across Creator / UGC platforms such as Shopify Collabs, Trybe, ShopMy, LTK etc.

A note on level

This role is pitched at Specialist level, but we'll meet candidates at other levels too. If you have great taste, strong creative editing skills and a solid understanding of the paid media landscape, we want to hear from you, even if you don't tick every box. We'll shape the title, scope and pay to suit the right person.