Creative Strategist: Social & Meta Ads (Remote Australia)

Hustle; Newcastle; Remote; AUD 90,000 - 130,000; Full time

Job summary

Hustle is seeking a Creative Strategist to lead idea generation and content strategy for premium skincare campaigns. You will shape concepts, guide creators and production teams, and own the creative direction across social formats, including Meta ads and UGC content.

You will collaborate with marketing leadership to test, refine and scale winning ideas, leveraging customer insights and cultural trends to drive engagement and sales in an Australian market.

Qualifications

• Experience developing social campaign concepts and creative strategy.
• Hands-on experience building and running Meta ads.
• Strong instincts for hooks and storytelling that capture attention.
• Ability to write briefs and provide clear creative direction.
• Experience collaborating with creators, designers or production teams.

Responsibilities

• Finding the next great idea by turning insights into hooks, scripts and concepts.
• Bringing ideas to life by briefing and guiding creators and editors across formats.
• Putting ideas to work by building and testing Meta ads and analyzing results.
• Testing, learning and iterating with new formats, angles and approaches.
• Getting curious with AI and exploration of tools to speed up research and production.

Skills

Social campaign concepts

Creative strategy

Storytelling

Tools

Meta Ads Manager

Job description

Hustle is seeking a Creative Strategist to lead idea generation and content strategy for premium skincare campaigns. You will shape concepts, guide creators and production teams, and own the creative direction across social formats, including Meta ads and UGC content.

You will collaborate with marketing leadership to test, refine and scale winning ideas, leveraging customer insights and cultural trends to drive engagement and sales in an Australian market.