Content Creator

Yo-Chi Frozen Yogurt; City of Melbourne; Hybrid; AUD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Yo-Chi Frozen Yogurt is seeking a Content Creator to join our Marketing team in Melbourne. You’ll be hands-on filming and editing at venues, shaping campaigns and product launches, and ensuring content feels fresh and authentic to the Yo-Chi community.

You’ll lead shoots, coordinate content across social channels, and collaborate with Marketing, Design and Operations to drive engaging brand storytelling and real-time content against performance insights.

Qualifications

• Previous experience in content creation, social media, digital marketing or a similar creative role.
• A strong portfolio or examples of social content you've created.
• Confident shooting and editing video and photography, with a strong eye for composition, styling and detail.
• A natural understanding of what makes content engaging, shareable and relevant.
• Someone who lives and breathes social media and is constantly spotting trends, ideas and opportunities.
• Creative, curious and willing to push the status quo rather than just follow what's already being done.
• Strong understanding of Instagram, TikTok and short-form video content.
• Great communication and collaboration skills, with the ability to work across different teams.
• Highly organised, proactive and comfortable managing multiple content projects at once.
• Flexibility to travel interstate and work outside standard hours from time to time for venue openings, events and content opportunities.

Responsibilities

• Create, film, edit and publish engaging photo, video and graphic content across Yo-Chi's social channels.
• Bring creative briefs, campaigns and product launches to life through fresh, fun and culturally relevant content.
• Be hands on in our venues capturing products, team moments, new openings and the Yo-Chi experience.
• Ideate and create reactive, trend led and community focused content.
• Keep across TikTok, Instagram and emerging platforms, spotting trends and opportunities for Yo-Chi to join the conversation.
• Plan and coordinate photoshoots, including shot lists, props, locations and creative requirements.
• Be hands on during shoots, helping direct content capture, style products and make sure we get the right shots.
• Create and coordinate digital screen content across our venues.
• Work closely with Marketing, Social, Design, Talent and Operations on campaigns, brand storytelling, recruitment and internal content.
• Support campaign rollouts through content, copywriting, community engagement and real-time content.
• Use engagement and performance insights to understand what's working and continually improve.
• Push the boundaries of how Yo-Chi shows up digitally, testing new formats, ideas and platforms.

Skills

Content creation

Social media

Video shooting

Video editing

Campaigns

Trend spotting

Communication

Collaboration

Organization

Willing travel Interstate

Tools

Adobe Premiere Pro

Final Cut Pro

Photoshop

Job description

We're looking for a Content Creator to join our Marketing team and bring Yo-Chi to life across our social and digital channels.

This role is all about creating content that people actually want to watch, share and engage with. From filming in our venues and jumping on the latest trends, to bringing campaigns and new product launches to life, you'll be hands on across the full content creation process.

Working closely with our Social Media and Marketing teams, you'll help shape how Yo-Chi shows up online, making sure our content feels fresh, relevant, unmistakably Yo-Chi and always connected to our community.

If you're someone who is constantly spotting content opportunities, loves being behind the camera and isn't afraid to try something a little different, we'd love to hear from you!

Why Yo-Chi?

At Yo-Chi, we're all about creating more positive energy in the world, and our content is a huge part of how we bring that to life.

We're a proud family-owned Australian business with nearly 80 venues and even bigger plans ahead. We're growing quickly, launching new venues, entering new markets and constantly looking for new ways to connect with our community.

You'll join a growing Marketing team where you won't just be handed a content calendar and asked to tick boxes. We want someone who brings ideas, sees opportunities and wants to have a real impact on how Yo-Chi shows up.

What You'll Do

• Create, film, edit and publish engaging photo, video and graphic content across Yo-Chi's social channels
• Bring creative briefs, campaigns and product launches to life through fresh, fun and culturally relevant content
• Be hands on in our venues capturing products, team moments, new openings and the Yo-Chi experience
• Ideate and create reactive, trend led and community focused content
• Keep across TikTok, Instagram and emerging platforms, spotting trends and opportunities for Yo-Chi to join the conversation
• Plan and coordinate photoshoots, including shot lists, props, locations and creative requirements
• Be hands on during shoots, helping direct content capture, style products and make sure we get the right shots
• Create and coordinate digital screen content across our venues
• Work closely with Marketing, Social, Design, Talent and Operations on campaigns, brand storytelling, recruitment and internal content
• Support campaign rollouts through content, copywriting, community engagement and real-time content
• Use engagement and performance insights to understand what's working and continually improve
• Push the boundaries of how Yo-Chi shows up digitally, testing new formats, ideas and platforms

What we're looking for:

• Previous experience in content creation, social media, digital marketing or a similar creative role
• A strong portfolio or examples of social content you've created
• Confident shooting and editing video and photography, with a strong eye for composition, styling and detail
• A natural understanding of what makes content engaging, shareable and relevant
• Someone who lives and breathes social media and is constantly spotting trends, ideas and opportunities
• Creative, curious and willing to push the status quo rather than just follow what's already being done
• Strong understanding of Instagram, TikTok and short-form video content
• Great communication and collaboration skills, with the ability to work across different teams
• Highly organised, proactive and comfortable managing multiple content projects at once
• Flexibility to travel interstate and work outside standard hours from time to time for venue openings, events and content opportunities

The role

This is a hybrid role that is based primarily from our Hawthorn office, with a minimum of 2 days in the office each week, plus plenty of time out in our venues filming and creating content. Interstate travel will also be required from time to time, particularly around venue openings.

Our Hawthorn office comes complete with an on-site chef (free breakfast & lunch daily!), free parking, an on-site gym and a dog friendly workspace.

And of course, lots & lots of Yo-Chi!

If you're creative, social obsessed and love turning ideas into content people actually want to see, we'd love to hear from you.