Hybrid Content Creator: Shoot, Edit & Launch Viral Campaigns

Yo-Chi Frozen Yogurt; City of Melbourne; Hybrid; AUD 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Yo-Chi Frozen Yogurt is seeking a Content Creator to join our Marketing team in Melbourne. You’ll be hands-on filming and editing at venues, shaping campaigns and product launches, and ensuring content feels fresh and authentic to the Yo-Chi community.

You’ll lead shoots, coordinate content across social channels, and collaborate with Marketing, Design and Operations to drive engaging brand storytelling and real-time content against performance insights.

Qualifications

• Previous experience in content creation, social media, digital marketing or a similar creative role.
• A strong portfolio or examples of social content you've created.
• Confident shooting and editing video and photography, with a strong eye for composition, styling and detail.
• A natural understanding of what makes content engaging, shareable and relevant.
• Someone who lives and breathes social media and is constantly spotting trends, ideas and opportunities.
• Creative, curious and willing to push the status quo rather than just follow what's already being done.
• Strong understanding of Instagram, TikTok and short-form video content.
• Great communication and collaboration skills, with the ability to work across different teams.
• Highly organised, proactive and comfortable managing multiple content projects at once.
• Flexibility to travel interstate and work outside standard hours from time to time for venue openings, events and content opportunities.

Responsibilities

• Create, film, edit and publish engaging photo, video and graphic content across Yo-Chi's social channels.
• Bring creative briefs, campaigns and product launches to life through fresh, fun and culturally relevant content.
• Be hands on in our venues capturing products, team moments, new openings and the Yo-Chi experience.
• Ideate and create reactive, trend led and community focused content.
• Keep across TikTok, Instagram and emerging platforms, spotting trends and opportunities for Yo-Chi to join the conversation.
• Plan and coordinate photoshoots, including shot lists, props, locations and creative requirements.
• Be hands on during shoots, helping direct content capture, style products and make sure we get the right shots.
• Create and coordinate digital screen content across our venues.
• Work closely with Marketing, Social, Design, Talent and Operations on campaigns, brand storytelling, recruitment and internal content.
• Support campaign rollouts through content, copywriting, community engagement and real-time content.
• Use engagement and performance insights to understand what's working and continually improve.
• Push the boundaries of how Yo-Chi shows up digitally, testing new formats, ideas and platforms.

Skills

Content creation

Social media

Video shooting

Video editing

Campaigns

Trend spotting

Communication

Collaboration

Organization

Willing travel Interstate

Tools

Adobe Premiere Pro

Final Cut Pro

Photoshop

Job description

Yo-Chi Frozen Yogurt is seeking a Content Creator to join our Marketing team in Melbourne. You’ll be hands-on filming and editing at venues, shaping campaigns and product launches, and ensuring content feels fresh and authentic to the Yo-Chi community.

You’ll lead shoots, coordinate content across social channels, and collaborate with Marketing, Design and Operations to drive engaging brand storytelling and real-time content against performance insights.