Community & Trade Marketing Manager - Remote

Sullivans Cove Distillery; Sydney; Remote; AUD 140,000 - 180,000; Full time

Job summary

Sullivans Cove Distillery is seeking a remote-inspired Community & Trade Marketing Manager to drive luxury brand growth through D2C engagement and strategic trade activations. Lead the tiered loyalty program, deepen member engagement, and partner with Sales to elevate brand presence across retail, on-premise and key accounts.

A collaborative, detail-oriented strategist will thrive here. The role demands 6+ years in related fields, strong project management, and proven CRM/loyalty program

Qualifications

• 6+ years in Trade Marketing, Brand Marketing, CRM, Loyalty or Community Marketing.
• Experience in premium liquor, wine, spirits or luxury goods.
• Strong understanding of Australian retail & on-premise liquor landscape.
• Experience developing loyalty, membership or CRM programs.
• Strong project management and organisational skills.
• Excellent written communication and stakeholder management.
• Demonstrated ability to manage multiple projects.
• Proficiency in campaign reporting and budget management.

Responsibilities

• Develop and execute a tiered membership and loyalty program.
• Build and nurture community relationships across loyalty tiers.
• Coordinate member events and advocacy initiatives.
• Implement member-get-member recruitment programs.
• Develop scalable frameworks for international markets.
• Create and execute annual trade marketing plans.
• Design premium POS materials and brand experiences.
• Support route-to-market with sales teams and activation toolkits.
• Deliver post-campaign reporting and insights.
• Monitor membership growth, engagement and ROI.

Skills

Self-starter

Strategic thinking

Team player

Attention to detail

Commercial acumen

Cross-functional collaboration

Proactive

Brand experience

Tools

CRM platforms

Job description

Community & Trade Marketing Manager - Remote

The Community & Trade Marketing Manager plays a critical role in driving brand growth and luxury positioning through direct-to-consumer engagement and trade marketing activation.

Responsible for developing and growing the Sullivans Cove community ecosystem, this role will lead the creation and activation of a tiered membership and loyalty program designed to deepen engagement, increase customer lifetime value, drive recruitment, and strengthen brand advocacy. Alongside this, the role will partner closely with the Sullivans Cove Sales team to develop and execute premium trade marketing initiatives across retail, on premise and strategic accounts, ensuring Sullivans Cove is consistently represented as Australia's leading luxury whisky brand.

This is a collaborative role requiring a balance of strategic thinking, project management and exceptional task execution.

Membership & Loyalty Strategy

• Develop and manage Sullivans Cove's tiered membership and loyalty program.
• Create a differentiated membership structure with tier-specific benefits, communications, experiences and offers.
• Drive customer retention, loyalty and lifetime value through meaningful engagement initiatives.
• Identify opportunities to increase consumer acquisition and member recruitment.

Community Engagement

• Build and nurture relationships with members across all loyalty tiers, excluding VIPs.
• Develop and execute a 12-month community engagement and communications calendar.
• Coordinate member experiences, exclusive events and advocacy initiatives.
• Implement member-get-member recruitment programs to drive community growth.
• Develop scalable frameworks that can be adapted and deployed across international markets.

Database Growth & Performance

• Grow active membership participation across priority loyalty tiers.
• Drive engagement and conversion through segmented and personalised communication strategies.
• Monitor and report on membership growth, engagement, retention and sales performance.

Trade Marketing (50%)

• Develop and execute annual trade marketing plans aligned with commercial priorities.
• Create market activation strategies across retail, on-premise, key accounts, strategic precincts, hospitality groups and independent outlets.
• Identify opportunities to elevate Sullivans Cove's visibility, desirability and luxury positioning within trade channels.

Point of Sale & Brand Experience

• Develop, manage and deploy premium point-of-sale materials and trade assets.
• Lead execution of signature bar designs, ritual serves, branded experiences and venue activations.
• Ensure creative, high standards of visual merchandising and in-venue brand representation.
• Partner closely with the Sales team to support route-to-market execution
• Develop sales presentations, trade communications and activation toolkits.
• Support the delivery of seasonal campaigns and new product launches through trade channels.
• Equip sales teams with best-in-class materials that reinforce Sullivans Cove's premium positioning.

Budget Management & Reporting

• Manage annual trade marketing and community engagement budgets.
• Track campaign performance and ROI across consumer and trade initiatives.
• Deliver post-campaign reporting, insights and recommendations.
• Use industry data, trade and customer insights to optimise brand presence.

Experience

6+ years' experience in Trade Marketing, Brand Marketing, CRM, Loyalty or Community Marketing.

Experience within the premium liquor, wine, spirits or luxury goods industry.

Strong understanding of the Australian retail and on-premise liquor landscape.

Experience developing and executing customer loyalty, membership or CRM programs.

Strong project management and organisational skills.

Excellent written communication and stakeholder management abilities.

Demonstrated ability to manage multiple projects simultaneously.

Proficiency in campaign reporting, performance analysis and budget management.

Skills

Strategic thinker with strong commercial acumen.

Highly organised with exceptional attention to detail.

Proactive and solutions-oriented.

Independent self-starter with a strong work ethic.

Collaborative team player who thrives in cross-functional environments.

Passionate about building premium customer and brand experiences.