Remote Luxury Whisky: Community & Trade Marketing Lead

Sullivans Cove Distillery; Sydney; Remote; AUD 140,000 - 180,000; Full time

Job summary

Sullivans Cove Distillery is seeking a remote-inspired Community & Trade Marketing Manager to drive luxury brand growth through D2C engagement and strategic trade activations. Lead the tiered loyalty program, deepen member engagement, and partner with Sales to elevate brand presence across retail, on-premise and key accounts.

A collaborative, detail-oriented strategist will thrive here. The role demands 6+ years in related fields, strong project management, and proven CRM/loyalty program

Qualifications

• 6+ years in Trade Marketing, Brand Marketing, CRM, Loyalty or Community Marketing.
• Experience in premium liquor, wine, spirits or luxury goods.
• Strong understanding of Australian retail & on-premise liquor landscape.
• Experience developing loyalty, membership or CRM programs.
• Strong project management and organisational skills.
• Excellent written communication and stakeholder management.
• Demonstrated ability to manage multiple projects.
• Proficiency in campaign reporting and budget management.

Responsibilities

• Develop and execute a tiered membership and loyalty program.
• Build and nurture community relationships across loyalty tiers.
• Coordinate member events and advocacy initiatives.
• Implement member-get-member recruitment programs.
• Develop scalable frameworks for international markets.
• Create and execute annual trade marketing plans.
• Design premium POS materials and brand experiences.
• Support route-to-market with sales teams and activation toolkits.
• Deliver post-campaign reporting and insights.
• Monitor membership growth, engagement and ROI.

Skills

Self-starter

Strategic thinking

Team player

Attention to detail

Commercial acumen

Cross-functional collaboration

Proactive

Brand experience

Tools

CRM platforms

Job description

Sullivans Cove Distillery is seeking a remote-inspired Community & Trade Marketing Manager to drive luxury brand growth through D2C engagement and strategic trade activations. Lead the tiered loyalty program, deepen member engagement, and partner with Sales to elevate brand presence across retail, on-premise and key accounts.

A collaborative, detail-oriented strategist will thrive here. The role demands 6+ years in related fields, strong project management, and proven CRM/loyalty program