Sales & Marketing Manager

LARK Distilling Co

Sydney

On-site

AUD 90,000 - 130,000

Full time

14 days+
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Job summary

LARK Distilling Co is seeking a Head of People and Culture to join their team in Sydney. This mid-senior level role involves leading commercial and marketing strategies across key sales channels in the beverage industry, focusing on driving growth and building strategic partnerships. Ideal candidates will have a strong background in sales, marketing, and finance, with proven success in managing relationships and executing brand strategies, set against the backdrop of Lark's renowned position in the whisky market.

Qualifications

  • Proven commercial acumen across sales, marketing, and finance.
  • Strong relationship-building skills with retail partners and internal teams.
  • Experience in premium brand execution and trade marketing.

Responsibilities

  • Own and execute sales and marketing strategies, manage P&L and A&P budgets.
  • Build Joint Business Plans with key GTR retailers and manage distributor relationships.
  • Deliver premium brand experiences through POS, activations, and training across key locations.

Skills

Commercial acumen
Relationship-building skills
Analytical mindset
Sales strategy execution
Project management

Job description

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Direct message the job poster from LARK Distilling Co

Head of People and Culture at Lark Distilling Co.

Lark is Tasmania’s pioneering single malt whisky and Australia’s no1 luxury single malt whisky brand. As the original trailblazer of the Tasmanian whisky movement, we’re on a mission to make Tasmania the epicenter of new world whisky, where craft meets provenance, and luxury meets authenticity.

Join our team and lead the commercial and marketing execution across two of LARK’s critical sales channels - our domestic distributor (Spirits Platform) and Australia & New Zealand Travel Retail (GTR). This high-impact role is responsible for driving channel growth, delivering brand excellence, and building strategic partnerships that elevate LARK’s position as the leader in new world luxury whisky.

You’ll be joining at a pivotal and exciting time for the brand, as we prepare to launch a refreshed portfolio and new brand positioning, setting the stage for the next era of growth.

Key Responsibilities:

AsSales & Marketing Manager – Domestic Distributor & ANZ GTR, you will lead the end-to-end commercial agenda across two key channels. You will be accountable for sales performance, brand execution, budget management, and fostering long-term, high-value customer relationships. You’ll work cross-functionally to deliver against growth targets and elevate the LARK brand across both the domestic and travel retail landscapes.

  • Strategic Leadership:Own and execute sales and marketing strategies, manage P&L and A&P budgets, and lead channel planning and forecasting.
  • Channel Management:Build Joint Business Plans with key GTR retailers, manage distributor relationships, and oversee pricing, promotions, and inventory planning.
  • Brand Execution:Deliver premium brand experiences through POS, activations, and training across key airports and retail locations.
  • Insights & Reporting:Analyse performance, track investment efficiency, and provide actionable insights to leadership.

Key Skills & Tools:

  • Experienced in leading commercial planning, P&L management, and S&OP to drive growth across domestic and travel retail channels.
  • Skilled in executing sales strategies, managing stock and promotions, and building strong customer relationships across key accounts.
  • Proven ability to activate premium brand plans, deliver consistent in-market execution, and support product restages and NPD.
  • Analytical and insight-led, with a focus on performance tracking, investment efficiency, and actionable reporting.
  • Ability to multitask and manage projects in a fast-paced, deadline-driven environment
  • Ability to be hands on and flexing between strategy and execution

What You Bring:

  • Proven commercial acumen across sales, marketing, and finance.
  • Strong relationship-building skills with retail partners and internal teams.
  • Experience in premium brand execution and trade marketing.
  • Analytical mindset with a focus on performance and growth.
  • Agile, hands-on approach with the ability to balance strategy and execution.
  • Only successful applicants will be contacted.
Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing and Sales
  • Industries
    Beverage Manufacturing

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