Brand Manager

Sazerac; North Sydney; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid working

Central North Sydney location

In-house bar

Career development

Wellness programs

Birthday day off

Staff discounts

Domestic travel

Job summary

Sazerac in North Sydney is seeking a commercially minded marketer to shape growth across a diverse portfolio of brands in Australia and New Zealand. You’ll partner with Sales, Finance and Supply Chain to translate plans into measurable results and deliver integrated campaigns that strengthen brand equity.

Ideally you bring FMCG/beverage brand management experience, strong brand planning, and a collaborative, data-driven approach to decision making. A hybrid work model is available.

Qualifications

• Experience in brand management within FMCG/beverage.
• 2-4 brands and projects juggling capability.
• Strong understanding of brand planning and commercial drivers.
• Experience with product launches or portfolio development.
• Proven cross-functional collaboration and stakeholder management.

Responsibilities

• Drive portfolio growth through annual brand plans.
• Create campaigns spanning consumer, customer and channel touchpoints.
• Bring new products and innovations to market.
• Turn insights into action with data and brand health tracking.
• Collaborate with Sales, Finance, Supply Chain and agencies.
• Manage budgets and balance today’s results with future growth.

Skills

Brand management

FMCG experience

Portfolio management

Brand planning

Consumer marketing

Cross-functional

Project management

Data-driven

Stakeholder mgmt

Team collaboration

Job description

About Sazerac

Build your career at Sazerac. With almost 400 years of rich history, Sazerac has grown into one of the world's leading spirits companies while remaining proudly independent and family owned. Sazerac produces and markets some of the most awarded bourbons and whiskeys globally, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton's, Traveller and Sazerac Rye, alongside iconic brands such as Fireball and Southern Comfort.

The Opportunity

Reporting to the Senior Business Manager (Shooters, Flavoured, RTD & Volume), you’ll play a key role in shaping the performance and growth of a diverse portfolio of brands across Australia and New Zealand. You’ll work across brand planning, innovation, activations, commercial delivery and consumer engagement, partnering with teams across Sales, Finance and Supply Chain to bring plans to life and deliver meaningful business results.

Are you a natural multi-tasker who takes ownership, follows through and delivers results? You bring the curiosity to spot opportunities, the confidence to challenge thinking and the determination to turn ideas into measurable growth. You thrive in a fast-paced environment, work well with others and stay focused on delivering against your goals. Let’s chat.

What you’ll do

• Drive portfolio growth. Support the development and execution of annual brand plans that strengthen brand equity and deliver volume and value growth across a diverse portfolio of brands. Find fresh opportunities through insights, partnerships and activations.
• Create campaigns that get noticed. Deliver integrated marketing across consumer, customer and channel touchpoints. Take projects from idea to execution, keeping quality, timing and budgets on track.
• Bring new ideas to market. Help launch new products, pack formats and innovations, working with teams across the business to deliver successful launches. Contribute to innovation roadmaps that keep the portfolio relevant to consumers.
• Turn insight into impact. Get close to consumer, customer and market data to understand what’s working and where to go next. Track campaign effectiveness and brand health to guide decisions and investment.
• Make it happen together. Build strong relationships with Sales, Finance, Supply Chain and agency partners. Support customer presentations, sales briefings and planning that connect brand ambition with commercial outcomes.
• Make every dollar count. Support budget planning, manage expenditure and track performance across projects and initiatives, balancing results today with brand growth for the future.

What We're Looking For

We're seeking a commercially minded marketer who combines strong brand fundamentals with a genuine passion for building a portfolio of consumer brands. You’re just as comfortable rolling up your sleeves as contributing to the bigger picture.

You'll ideally bring:

• Experience in brand management within FMCG, beverage, alcohol or a similarly fast-paced consumer environment.
• The ability to juggle multiple brands, products or projects without losing sight of the details.
• Strong understanding of brand planning, consumer marketing and commercial drivers.
• Exposure to innovation, product launches or portfolio development initiatives.
• Proven ability to manage cross-functional stakeholders and agency partners.
• Strong project management skills with the ability to manage competing priorities.
• Analytical capability and confidence using data and insights to support decision-making.
• A collaborative, proactive approach and a willingness to roll up your sleeves to get things done.

Previous experience within spirits, beverage or broader FMCG categories will be highly regarded.

Why Join Sazerac

This is a unique opportunity to join a business where marketers have genuine ownership and visibility.

At Sazerac, you'll have the chance to:

• Work directly with senior leaders and influence real business decisions.
• Gain exposure across a diverse and growing portfolio of leading brands.
• Play a key role in bringing new products and innovations to market.
• Join a collaborative, high-performing team that genuinely enjoys working together.
• Benefit from a hybrid working model, with flexibility to balance office and home-based work.

Perks of working at Sazerac

• Work with a genuinely awesome bunch of like-minded people who make work fun, rewarding and a great place to be.
• Central North Sydney office location, just moments from public transport, complete with an in-house bar.
• Flexible working arrangements and hybrid working options.
• Career development opportunities across an outstanding portfolio of global brands.
• Great employee benefits, including fitness and wellness programs, volunteer days and a day off for your birthday!
• Product perks, staff discounts and opportunities for domestic travel.

If you're looking for a role where you can broaden your brand management experience, influence outcomes and accelerate your career within a growing global business, we'd love to hear from you!