Client-Side Performance Marketing Lead — Growth (Hybrid, Melbourne)

All Things Golden Pty; Melbourne; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

HEW 8 + Superannuation

Flexible working arrangements

Work client-side on a major university

Employee well-being initiatives

Professional development and mentoring

Competitive salary aligned with market

Job summary

RMIT University in Melbourne is seeking a Performance Marketing Lead for global DTC growth. This hybrid, full-time role focuses on paid media strategy, SEM, and Meta advertising to support student recruitment and marketing objectives.

You will translate briefs into paid media activity, optimise campaigns, analyse performance, and report insights. Collaboration with internal teams and external agencies is essential, with emphasis on moving client-side to influence one organisation.

Qualifications

• Hands-on SEM and Meta advertising expertise.
• Experience turning briefs into paid media activity.
• Strong analytics, measurement, and reporting capabilities.

Responsibilities

• Turn briefs into paid media activity across SEM and Meta.
• Execute, optimise and report on paid media campaigns.
• Collaborate with internal teams and agencies.
• Translate campaign objectives into media strategy and insights.
• Provide data-driven recommendations for performance improvements.
• Move from agency-side to client-side with focus on one organisation.

Skills

SEM

Google Ads

Meta advertising

Adobe Search

Bidding

Conversion optimization

Campaign analysis

Media planning

Stakeholder engagement

Tools

Google Ads

Adobe Search

Meta Advertising

Job description

RMIT University in Melbourne is seeking a Performance Marketing Lead for global DTC growth. This hybrid, full-time role focuses on paid media strategy, SEM, and Meta advertising to support student recruitment and marketing objectives.

You will translate briefs into paid media activity, optimise campaigns, analyse performance, and report insights. Collaboration with internal teams and external agencies is essential, with emphasis on moving client-side to influence one organisation.