Chief Marketing Officer

West HQ; Sydney; On-site; AUD 180,000 - 280,000; Full time

Job summary

West HQ is seeking an exceptional Chief Marketing Officer to shape how one of greater Sydney's most dynamic destinations is experienced and remembered. You will sit at the intersection of brand, customer, commercial growth and community, leading the marketing agenda across entertainment, hospitality, accommodation, fitness, events and lifestyle.

Reporting to the CEO and as a key member of the Executive Leadership Team, the CMO will drive the marketing, brand, customer and communications strategy

Qualifications

• Senior marketer with strategic impact beyond comms.
• Experience managing P&L, customer acquisition, conversion and retention.
• Strong understanding of brand equity and ROI.
• Able to talk strategy with a CEO and brainstorm with creative teams.

Responsibilities

• Lead marketing, brand, customer and communications agenda across multiple portfolio brands.
• Develop distinctive propositions and experiences to drive awareness and advocacy.
• Oversee corporate communications, PR, and media with a strong voice.
• Use data, CRM and behavioural insights to understand member and customer needs.
• Identify emerging markets, technologies and partnerships to shape the next chapter.

Skills

P&L management

Customer acquisition

Conversion optimization

Retention

Brand equity

ROI

Job description

Some CMO roles come with a brand. This one comes with adestination.

West HQ is looking for an exceptional Chief Marketing Officer toshape how one of greater Sydney's most dynamic destinations isexperienced, understood and remembered.

This is an opportunity to sit at the intersection of brand,culture, customer, commercial growth and community - leading themarketing agenda across a diverse portfolio spanning entertainment,hospitality, accommodation, fitness, events and lifestyle.

The Opportunity

Reporting to the CEO and operating as a key member of theExecutive Leadership Team, the CMO will lead the company'smarketing, brand, customer and communications agenda.

• You will be expected to know when to build the brand, when tofill the funnel and when to challenge the business to do somethingdifferently.
• Define what West HQ stands for and make sure every customerinteraction brings it to life.
• Build distinctive propositions and experiences that createawareness, consideration, preference and advocacy.
• Lead corporate communications, PR, media - ensuring West HQ hasa strong voice and is prepared when the conversation becomeschallenging.
• Put the customer at the centre of commercial decision making.Use data, research, CRM and behavioural insight to understand whatour members and customers want, why they choose West HQ and whatwill keep them coming back.
• Look beyond today's channels and today's customers. Identifyemerging markets, technologies, partnerships, experiences andopportunities that will shape our next chapter.
• Build a marketing function that is commercially ambitious,creatively confident and relentlessly focused on outcomes.
• Provide oversight of the Fitness portfolio (SGAC, One55), witha strong focus on membership acquisition, sales, and revenuegrowth.

This is your kind of role if…

• You are a senior marketer who has moved beyond thinking aboutmarketing as a communications function.
• You understand P&L, customer acquisition, conversion,retention, brand equity and ROI.
• You can sit with a CEO and talk strategy.
• You can sit with a creative team and talk ideas.
• You are commercially curious. Data-informed. Brand literate.Customer obsessed.
• You know that great marketing creates desire - but greatcommercial marketing creates desire, action and value.
  

Why West HQ?

Because the canvas is unusually broad.

Fitness. Entertainment. Hospitality. Accommodation. Events.Lifestyle.

This is a chance to have a genuine voice in shaping how West HQevolves - not simply as a collection of businesses, but as adestination, a brand and an important part of the greater Sydneyregion.