Chief Marketing Officer — Shape a World‑Class Destination

West HQ; Sydney; On-site; AUD 180,000 - 280,000; Full time

Job summary

West HQ is seeking an exceptional Chief Marketing Officer to shape how one of greater Sydney's most dynamic destinations is experienced and remembered. You will sit at the intersection of brand, customer, commercial growth and community, leading the marketing agenda across entertainment, hospitality, accommodation, fitness, events and lifestyle.

Reporting to the CEO and as a key member of the Executive Leadership Team, the CMO will drive the marketing, brand, customer and communications strategy

Qualifications

• Senior marketer with strategic impact beyond comms.
• Experience managing P&L, customer acquisition, conversion and retention.
• Strong understanding of brand equity and ROI.
• Able to talk strategy with a CEO and brainstorm with creative teams.

Responsibilities

• Lead marketing, brand, customer and communications agenda across multiple portfolio brands.
• Develop distinctive propositions and experiences to drive awareness and advocacy.
• Oversee corporate communications, PR, and media with a strong voice.
• Use data, CRM and behavioural insights to understand member and customer needs.
• Identify emerging markets, technologies and partnerships to shape the next chapter.

Skills

P&L management

Customer acquisition

Conversion optimization

Retention

Brand equity

ROI

Job description

West HQ is seeking an exceptional Chief Marketing Officer to shape how one of greater Sydney's most dynamic destinations is experienced and remembered. You will sit at the intersection of brand, customer, commercial growth and community, leading the marketing agenda across entertainment, hospitality, accommodation, fitness, events and lifestyle.

Reporting to the CEO and as a key member of the Executive Leadership Team, the CMO will drive the marketing, brand, customer and communications strategy