Marketing Manager | Fitness First | Sydney, CBD

Fitness & Lifestyle Group; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

Fitness First, part of Fitness & Lifestyle Group, Sydney, seeks a Senior Marketing Manager to lead strategy and execution for Australia, shaping how the brand engages and retains members across paid, owned and earned channels.

Reporting to the Head of Marketing, you will own end-to-end marketing delivery, develop integrated campaigns, manage launches and partnerships, and collaborate with agencies and cross-functional teams to drive growth and commercial results.

Qualifications

• Experience in marketing with strong expertise across brand, digital performance, and campaign management.
• Experience in a B2C environment with premium consumer brands.
• Proven experience delivering integrated, full-funnel campaigns.
• Strong understanding of media strategy, planning, and budget oversight.
• Experience with email, SMS, and digital communications.

Responsibilities

• Develop and deliver annual marketing strategies driving brand growth, member acquisition and commercial performance.
• Own the Fitness First campaign calendar, including product launches, club openings, partnerships and campaigns.
• Act as brand guardian, ensuring activity aligns with brand positioning and standards.
• Lead development and execution of integrated campaigns across paid, owned and earned channels.
• Collaborate with media agencies to develop channel strategies, media plans and budgets.
• Oversee digital marketing performance across paid media, SEO, content, email, website and app experiences.
• Drive member lifecycle communications: acquisition, onboarding, retention and win-back.

Skills

Brand management

Digital marketing

Campaign management

B2C marketing

Data-driven decision making

Team leadership

Google Analytics

Google Ads

Meta platforms

Email marketing

Job description

Marketing Manager | Fitness First | Sydney, CBD

Fitness & Lifestyle Group – Sydney CBD NSW

12d ago , from Fitness and Lifestyle Group

Fitness & Lifestyle Group (FLG) is Asia Pacific's largest group of corporately owned health and wellness clubs — 310+ locations, 600,000+ members, and five of the region's most recognised fitness brands: Fitness First Australia, Goodlife Health Clubs, Jetts Fitness, Zap Fitness and Barry's.

We're headquartered in Australia with regional offices across South East Asia, and we're on a mission to help our global community live stronger, happier lives.

The Opportunity

At Fitness First, we believe fitness has the power to transform lives. As Senior Marketing Manager, you will lead the marketing strategy and execution for one of Australia’s mostrecognisedfitness brands, shaping how Fitness First shows up in market and how we attract,engageandretainmembers.

Reporting to the Head of Marketing, you will own end-to-end marketing delivery for Fitness First across Australia. As the brand custodian, you will develop and execute full-funnel marketing strategies that strengthen brand awareness, drive memberacquisitionand deliver commercial results across paid, owned and earned channels.

This is a hands-on leadership role where you will work across brand, digital, media,partnershipsand member communications, turning strategy into action and ideas into measurable commercial outcomes. You will work closely with agency partners and cross-functional teams to deliver impactful campaigns, product launches, partnerships and tactical initiatives, including major club openings and high-visibility campaigns across the Fitness First portfolio.

You will also lead,coachand develop the Digital Marketing Manager and MarketingExecutive, bringing together strategic thinking, creative execution and commercial performance to help shape the future of the Fitness First brand.

Please note, this is a 9-month contract covering a period of parental leave.

Key Responsibilities

Develop and deliver annual marketing strategies that drive brand growth, member acquisition and commercial performance.

Own the Fitness First campaign calendar, including product launches, club openings,partnershipsand tactical campaigns.

Act asbrandguardian, ensuring all activity is consistent with brand positioning, creativestandardsand member experience.

Lead the development and execution of integrated campaigns across paid,ownedand earned channels.

Partner with media agencies to develop effective channel strategies, mediaplansand budget allocation.

Oversee digital marketing performance across paid media, SEO, content, email,websiteand app experiences.

Drive member lifecycle communications, including acquisition, onboarding,retentionand win-back initiatives.

Lead,coachand develop the Digital Marketing Manager and MarketingExecutive.

Collaborate with internal stakeholders,agenciesand partners to deliver seamless, high-impact marketing outcomes.

About You

You are a commercially minded marketer who combines strategic thinking with a hands-on approach. You areenergisedby variety, enjoy managing multiple projectssimultaneouslyand thrive in fast-paced environments where priorities evolve quickly.

A natural collaborator, you build strong relationships across teams,agenciesand partners, influencing stakeholders to deliver great outcomes. You balance creativity with analytical thinking, using data and insights to make decisions while never losing sight of the customer experience. You are equally comfortable leading big-picture brand strategy as you are briefing campaigns, reviewing performancemetricsor refining communications.

Key Experience

Experience in marketing, with strongexpertiseacrossbrand,digitalperformanceand campaign management.

Experience in a B2C environment, ideally within premium consumer brands – either from agency environments or in-house marketing teams.

Proven experience developing and delivering integrated, full-funnel marketing campaigns.

Strong understanding of media strategy, planning, agencymanagementand budget oversight.

Experience across paid search, paid social, SEO, emailmarketingand member lifecycle communications.

Proficiencywith Google Analytics,GoogleAds, Metaplatformsand digital performance reporting.

Experience writing and briefing email,SMSand digital communications.

Demonstrated ability to interpret data, generateinsightsandoptimisecampaign performance.

Previouspeopleleadership experience, with a passion for developing team capability.

Strong project management skills and experience working across multiple stakeholders,prioritiesand deadlines.

Experience using workflow or project management tools such as Monday.com is highly regarded.

At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.

We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from other diverse backgrounds.