Cellar Door Manager - Soumah Of Yarra Valley

Soumah Of Yarra Valley; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

On-site accommodation

Competitive salary and benefits

Job summary

SOUMAH of Yarra Valley in Victoria is seeking a Cellar Door Manager to lead our tasting team and drive the Wine Club membership. This hands-on role combines hospitality leadership with a sales mindset, overseeing day-to-day cellar door operations, training staff and ensuring an exceptional visitor experience across cellar door, restaurant and on-site accommodation.

You will coordinate tastings, manage stock and POS, and work with a small team to convert visits into memberships and orders.

Qualifications

• Proven leadership experience in hospitality.
• Experience running a cellar door or tasting room.
• Ability to train a small team and manage staff.
• Strong communication and customer service skills.
• RSA certification and driver’s licence.

Responsibilities

• Conduct engaging, knowledgeable and professional wine tastings for cellar door visitors.
• Ensure knowledge of French and Italian wines and the Coterie Wine Collection offerings.
• Grow the Wine Club membership through tastings, events and follow-up engagement.
• Manage Wine Club and customer information within digital platforms.
• Coordinate dispatch of direct customer and Wine Club orders.
• Lead and train the cellar door team.
• Own the visitor experience end-to-end across cellar door, restaurant and on-site accommodation.
• Work with the team to convert leads into visits and members.
• Manage cellar door inventory and sales forecasting.
• Oversee stock control, cash handling and POS operations.

Skills

People leadership

Sales driven

Wine knowledge

Customer service

Job description

Cellar Door Manager - SOUMAH of Yarra Valley

SOUMAH of Yarra Valley is a boutique, family owned and operated brand producing award winning wines. Our focus is on emerging and interesting varietals from Northern Italy complimented by a strong French influence with Chardonnay and Pinot Noir. Our onsite restaurant and Piazza Bar continue the Italian theme through a professional and relaxed dining experience. Open seven days a week and Friday and Saturday nights over summer, there is also on-site accommodation.

About the role

We are looking for a Cellar Door Manager to lead our tasting team and grow our membership programme. This is a hands-on leadership role for someone who loves hospitality but thinks like a salesperson. Reporting directly to our Venue Manager, you will run day-to-day cellar door operations, lead a small, knowledgeable team, and take real ownership of growing our membership programme and support our overall visitor experience.

Key responsibilities

Conduct engaging, knowledgeable and professional wine tastings for Cellar Door visitors of both SOUMAH and our partner wines

Ensure a good knowledge of French and Italian wines and the Coterie Wine Collection offerings

Growing our Club Azzuro wine membership through tastings, events and genuine follow-up engagement

Manage Wine Club and customer information within digital platforms

Coordinate the accurate and timely dispatch of direct customer and Wine Club orders

Leading and training our cellar door team

Owning the visitor experience end-to-end - from cellar door through the restaurant and onto our accommodation guests

Working with our team to convert leads and campaigns into visits and members

Managing cellar door inventory and sales forecasting

Managing stock, cash handling and point-of-sale operation

Staff discounts across our wine and restaurant and accommodation

Competitive salary and benefits

Work in a breathtaking venue, set within the scenic Warramate Ranges

About you

A genuine love of wine and the stories behind it

A drive for sales and hitting targets, not just service

Strong people leadership, with the ability to train and get the best out of a small team

Excellent customer service and confident communication skills

Strong wine knowledge and a willingness to continually develop that knowledge

Strong organisational and administrative skills with attention to detail and accuracy

Ability to work independently and prioritise competing responsibilities

Current RSA and driver's licence

Availability to work weekends, public holidays and the occasional evening event

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