Cellar Door Experiences & Membership Specialist

Thomas Wines; Pokolbin; On-site; AUD 55,000 - 65,000; Full time

Benefits offered by this job

Staff discounts on wine

Commission for memberships

Weekend work flexibility

Team environment

Job summary

Thomas Wines in the Hunter Valley, NSW, is seeking a proactive Cellar Door Experiences & Membership Specialist to join our team. You will blend hands-on hospitality with wine sales, lead membership signups, and deliver memorable tasting experiences that showcase our single-vineyard wines.

You will report to the DTC Sales & Marketing Manager and Cellar Door Manager, helping grow our member community while maintaining high standards of service, stock management, and event-friendly sales.

Qualifications

• Experience in cellar door, hospitality, tourism, or wine sales.
• Strong customer service and sales focus.
• Comfort with wine knowledge or willingness to learn.

Responsibilities

• Deliver an exceptional Cellar Door experience across tasting formats.
• Drive membership signups and onsite sales with commission opportunities.
• Maintain cellar door presentation to a high standard.
• Operate POS, online booking, website backend, and wine club software (training provided).
• Assist with wine club customer service, member onboarding, and subscription support.
• Stock management, packing, shipping, and general sales operations.
• Support social media scheduling and community management when directed.

Skills

Hospitality experience

Sales skills

Customer service

Job description

Cellar Door Experiences & Membership Specialist

Thomas Wines – Hunter Valley, NSW
Part/Full-time | circa $55,000–$65,000 + superannuation + commission incentives of up to $6,500

Thomas Wines is a boutique Hunter Valley winery renowned for its single-vineyard Semillon and Shiraz. Led by winemaker Andrew Thomas, we are a small, passionate team committed to making exceptional wines and sharing them through warm, personal cellar door experiences.

Located on Hermitage Road, with views across the vineyards to the Brokenback Ranges, our cellar door welcomes guests from across Australia and around the world. Our curated tastings bring the wines, vineyards and stories of Thomas Wines to life, building connections that extend well beyond a visit.

We are looking for an engaging, organised and sales-focused Cellar Door Experiences & Membership Specialist to join our team. Combining hands-on hospitality with wine sales and membership support, this role is ideal for someone who enjoys connecting with people, takes pride in thoughtful service and is motivated by achieving results.

You will deliver memorable tasting experiences, introduce guests to our wine clubs and help look after our growing community of members. Reporting to our DTC Sales & Marketing Manager and Cellar Door Manager, you will play an important role in driving sales, growing memberships and giving guests a reason to return.

Key Responsibilities

• Deliver an exceptional Cellar Door experience across all tasting formats
• Drive membership signups and onsite sales, with commission opportunities
• Maintain cellar door presentation to a high standard
• Operate POS systems, online booking platform, website backend, and wine club software (training provided)
• Assist with wine club customer service, member onboarding, and subscription support
• Stock management, packing, shipping, and general sales operations
• Support social media scheduling and community management when directed

What We Offer

• Full-time role, 4 or 5 days per week, a willingness to work weekends will be a bonus
• Remuneration will be negotiated based on availability and experience
• Experience with one of Australia’s most renowned producers
• Opportunities to grow skills in wine knowledge, direct-to-consumer sales, and marketing
• Generous staff discounts on wine
• Commission for each membership signup
• A supportive, positive team environment

About You

This role suits an enthusiastic, self-motivated professional with experience in cellar door, hospitality, tourism, or wine sales.

• Experience in hospitality, wine sales, or a related customer-facing role
• Confidence with wine, or a strong willingness to learn
• Interest in marketing and copywriting (advantageous)
• Strong organisational skills and attention to detail
• Ability to work independently as well as within a small team
• Excellent verbal and written communication
• Valid NSW RSA
• Valid driver’s licence
• Weekend availability