Cellar Door Host/Marketing Coordinator

Swinging Bridge; Orange City Council; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Staff discounts across product and​ /?

Job summary

Swinging Bridge, a premium family-owned winery in Orange, NSW, invites a hands-on marketing professional to own the function while staying connected to customers at the cellar door.

Two days per week at the cellar door hosting tastings and engaging visitors; rest of the week focused on marketing, digital communications and wine club management.

You’ll manage social media, email campaigns, website updates, collateral, and grow the wine club, with a creative, independent role in a growing winery.

Qualifications

• Experience in marketing, digital communications, social media or related field.
• Strong written communication and engaging content.
• Confidence using social platforms and digital marketing tools.
• Good organisation and ability to manage competing priorities.
• Initiative, attention to detail and ownership of projects.
• Friendly, professional approach to customer service and hospitality.
• Interest in wine, regional tourism or hospitality industry.
• Proactive, creative and comfortable taking responsibility for work.
• Willingness to learn and work independently.

Responsibilities

• Host wine tastings and deliver engaging, welcoming cellar door experiences.
• Share knowledge of wines, vineyards and the Orange wine region.
• Build relationships with visitors and convert experiences to lasting customer relationships.
• Contribute to smooth day-to-day operation of the cellar door.
• Manage Swinging Bridge's social media channels, plan content and publish.
• Develop and deliver email marketing campaigns, including wine releases and events.
• Maintain and update website and online content.
• Coordinate marketing collateral, including tastings materials and signage.
• Monitor campaign performance and use insights to improve engagement, visitation and sales.
• Develop communications to strengthen relationships with wine club members and growth.

Skills

Marketing experience

Digital communications

Social media management

Content creation

Customer service orientation

Independent work

Job description

This is an opportunity to take ownership of the marketing function at Swinging Bridge while remaining closely connected to our customers and cellar door experience.

You'll spend two days each week working in the cellar door, including one weekend day, hosting tastings, sharing our wines and delivering great customer experiences. The remainder of your week will focus on marketing, digital communications and wine club management.

You'll be responsible for our marketing activity from end to end, including social media, email campaigns, website updates, advertising and marketing collateral. You'll also manage communications with our wine club members and help grow and retain our membership.

It's a hands-on role with plenty of variety, creative freedom and the opportunity to make a tangible impact on a growing winery.

Key responsibilities

• Host wine tastings and deliver engaging, welcoming cellar door experiences


• Share knowledge of wines, vineyards and the Orange wine region


• Build relationships with visitors and turn great experiences into lasting customer relationships


• Contribute to the smooth day-to-day operation of the cellar door


• Manage Swinging Bridge's social media channels, including planning, creating and publishing engaging content


• Develop and deliver email marketing campaigns, including wine releases, events, promotions and customer communications


• Maintain and update website and online content


• Coordinate marketing collateral, including tasting materials, signage and promotional assets


• Monitor campaign performance and use insights to improve engagement, visitation and sales


• Develop communications that strengthen relationships with existing wine club members and support membership growth, retention and engagement

About you

• Experience in marketing, digital communications, social media or a related field


• Strong written communication skills and an eye for engaging content


• Confidence using social media platforms and digital marketing tools


• Good organisation and the ability to manage competing priorities


• Initiative, attention to detail and a willingness to take ownership of projects


• A friendly, professional approach to customer service and hospitality


• An interest in wine, food, regional tourism or the hospitality industry


• Proactive, creative and comfortable taking responsibility for work


• Keen to learn and confident working independently

Wine and/or marketing qualifications are not essential.

About us

Swinging Bridge is a premium, family-owned winery in Orange, NSW, with a focus on exceptional cool-climate wines, genuine hospitality and memorable cellar door experiences.

Our cellar door is at the heart of our business. We love sharing our wines, connecting with visitors and building lasting relationships with our customers and wine club members.

Take responsibility for our marketing function and see the direct impact of your work

Develop your wine knowledge through in-house training and ongoing learning with our team

Work independently, with guidance and training to help you settle into the role

Enjoy regular working hours, with flexibility available for the right candidate

Work with a passionate team in one of Australia's exciting cool-climate wine regions

Staff discounts across product and experiences