Cellar Door Host & Marketing Lead — Flexible Hours

Swinging Bridge; Orange City Council; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Staff discounts across product and​ /?

Job summary

Swinging Bridge, a premium family-owned winery in Orange, NSW, invites a hands-on marketing professional to own the function while staying connected to customers at the cellar door.

Two days per week at the cellar door hosting tastings and engaging visitors; rest of the week focused on marketing, digital communications and wine club management.

You’ll manage social media, email campaigns, website updates, collateral, and grow the wine club, with a creative, independent role in a growing winery.

Qualifications

• Experience in marketing, digital communications, social media or related field.
• Strong written communication and engaging content.
• Confidence using social platforms and digital marketing tools.
• Good organisation and ability to manage competing priorities.
• Initiative, attention to detail and ownership of projects.
• Friendly, professional approach to customer service and hospitality.
• Interest in wine, regional tourism or hospitality industry.
• Proactive, creative and comfortable taking responsibility for work.
• Willingness to learn and work independently.

Responsibilities

• Host wine tastings and deliver engaging, welcoming cellar door experiences.
• Share knowledge of wines, vineyards and the Orange wine region.
• Build relationships with visitors and convert experiences to lasting customer relationships.
• Contribute to smooth day-to-day operation of the cellar door.
• Manage Swinging Bridge's social media channels, plan content and publish.
• Develop and deliver email marketing campaigns, including wine releases and events.
• Maintain and update website and online content.
• Coordinate marketing collateral, including tastings materials and signage.
• Monitor campaign performance and use insights to improve engagement, visitation and sales.
• Develop communications to strengthen relationships with wine club members and growth.

Skills

Marketing experience

Digital communications

Social media management

Content creation

Customer service orientation

Independent work

Job description

Swinging Bridge, a premium family-owned winery in Orange, NSW, invites a hands-on marketing professional to own the function while staying connected to customers at the cellar door.

Two days per week at the cellar door hosting tastings and engaging visitors; rest of the week focused on marketing, digital communications and wine club management.

You’ll manage social media, email campaigns, website updates, collateral, and grow the wine club, with a creative, independent role in a growing winery.