Business Development Manager | MICE and Groups

Accor; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Accor discounts

Career development opportunities

Job summary

Accor invites an accomplished Business Development Manager to join the Pullman Sydney Hyde Park team in Sydney. Focus on driving new MICE and group business, building relationships with corporate clients, agencies and event partners to deliver profitable revenue growth.

You will work closely with the Director of Sales and the Conference & Event Sales team to identify opportunities, pursue untapped markets, and convert leads from initial enquiry through to confirmed business, while expanding

Qualifications

• Demonstrated sales experience within hospitality with tangible MICE results.
• Proactive hunter mindset with ability to build and convert a pipeline.
• Strong relationship-building with corporate clients, agencies and venues.

Responsibilities

• Proactively identify and pursue MICE opportunities across conferences, meetings and events.
• Develop and manage a robust sales pipeline through client visits, events and targeted activity.
• Build relationships with corporate clients, agencies, PCOs, DMCs and associations.
• Convert leads into confirmed business and maximize revenue potential.
• Collaborate with Sales teams to close opportunities from enquiry to contract.

Skills

MICE sales

Hospitality sales

Client relationship building

Prospecting

CRM software

Tools

CRM software

Job description

Business Development Manager | MICE and Groups

Work Your Way to Pullman Sydney Hyde Park! Our 241 room, Premium Hotel is located next to the beautiful Hyde Park and on the doorstep of some of Sydney's most vibrant restaurants, bars, shopping and entertainment venues. We welcome a diverse range of guests every day with a mix of both corporate & leisure as well as hosting and taking part in an array of events, including the incredible (and colourful) Mardi Gras.

Job Description

Reporting to the Director of Sales, you will play a key role in driving new business and revenue growth across the MICE markets as fundamental focus.

This is a highly proactive sales role for someone who enjoys being out in the market, building new relationships and turning opportunities into business. You will be expected to actively identify and pursue new clients, organisations, agencies, companies and MICE opportunities, while developing strong relationships that generate repeat and long‑term business for the Hotel.

Working closely with the Director of Sales, another Business Development Manager and the Conference & Event Sales team, you will:

• Proactively prospect for new clients and business opportunities, with a particular focus on MICE, conferences, meetings, incentives and events.
• Identify new sources of revenue, untapped markets and potential MICE opportunities for the Hotel.
• Build and maintain a strong sales pipeline through cold calling, client visits, networking, industry events, appointments, presentations and targeted sales activity.
• Develop relationships with corporate clients, event agencies, PCOs, DMCs, associations and other key MICE decision-makers.
• Convert new leads and opportunities into confirmed business and maximise revenue potential.
• Work closely with the Conference & Event Sales team to identify and convert opportunities from initial enquiry through to confirmed business.
• Develop low‑producing and dormant accounts through proactive sales activity, with the objective of converting them into higher-value and long‑term accounts.
• Manage and grow key corporate, inbound and MICE accounts while continually looking for opportunities to expand the Hotel's share of their business.
• Research market trends, competitor activity and emerging business opportunities to identify where Pullman Sydney Hyde Park can win new business.
• Develop and execute targeted sales strategies and initiatives to achieve hotel revenue targets.
• Maintain accurate sales activity, account information and pipeline opportunities within the relevant systems.
• Represent Pullman Sydney Hyde Park at industry events, trade shows, networking functions and client activities to increase the Hotel's visibility and generate new leads.

PULLMAN

Company Description

Work Your Way to Pullman Sydney Hyde Park! Our 241 room, Premium Hotel is located next to the beautiful Hyde Park and on the doorstep of some of Sydney's most vibrant restaurants, bars, shopping and entertainment venues. We welcome a diverse range of guests every day with a mix of both corporate & leisure as well as hosting and taking part in an array of events, including the incredible (and colourful) Mardi Gras.

Job Description

Reporting to the Director of Sales, you will play a key role in driving new business and revenue growth across the MICE markets as fundamental focus.

This is a highly proactive sales role for someone who enjoys being out in the market, building new relationships and turning opportunities into business. You will be expected to actively identify and pursue new clients, organisations, agencies, companies and MICE opportunities, while developing strong relationships that generate repeat and long‑term business for the Hotel.

Working closely with the Director of Sales, another Business Development Manager and the Conference & Event Sales team, you will:

• Proactively prospect for new clients and business opportunities, with a particular focus on MICE, conferences, meetings, incentives and events.
• Identify new sources of revenue, untapped markets and potential MICE opportunities for the Hotel.
• Build and maintain a strong sales pipeline through cold calling, client visits, networking, industry events, appointments, presentations and targeted sales activity.
• Develop relationships with corporate clients, event agencies, PCOs, DMCs, associations and other key MICE decision-makers.
• Convert new leads and opportunities into confirmed business and maximise revenue potential.
• Work closely with the Conference & Event Sales team to identify and convert opportunities from initial enquiry through to confirmed business.
• Develop low‑producing and dormant accounts through proactive sales activity, with the objective of converting them into higher-value and long‑term accounts.
• Manage and grow key corporate, inbound and MICE accounts while continually looking for opportunities to expand the Hotel's share of their business.
• Research market trends, competitor activity and emerging business opportunities to identify where Pullman Sydney Hyde Park can win new business.
• Develop and execute targeted sales strategies and initiatives to achieve hotel revenue targets.
• Maintain accurate sales activity, account information and pipeline opportunities within the relevant systems.
• Represent Pullman Sydney Hyde Park at industry events, trade shows, networking functions and client activities to increase the Hotel's visibility and generate new leads.

Above all, you will be a business hunter: someone who is constantly asking "Where is our next opportunity?" and actively turning that opportunity into revenue. Build relationships with new clients is your daily bread and with no time for office admin as you are constantly creating connections with future partners!

Qualifications

To be successful in this role, you will have demonstrated sales experience within hospitality environment, with strong experience and/or a particular passion for MICE and business development with tangible results.

You will be a proactive and commercially driven salesperson with the ability to:

• Source, qualify and convert new business opportunities.
• Build a strong MICE pipeline through consistent prospecting and business development activity.
• Identify opportunities that others may not immediately see and turn them into tangible revenue.
• Develop relationships with new clients and decision-makers from the first approach through to conversion.
• Grow existing and low‑producing accounts through targeted sales activity.
• Confidently conduct client meetings, sales calls, presentations and site inspections.
• Work collaboratively with Conference & Event Sales, Revenue and Operations teams to maximise opportunities.
• Stay informed about market trends, competitor activity and changes within the MICE and corporate landscape.

You will have excellent verbal and written communication skills, strong commercial awareness and a genuine drive to win new business. You are ambitious, energetic and motivated by achieving results, but equally passionate about building relationships and creating memorable experiences for our clients and guests. You are eager to achieve results and find business for other departments to work through!

Additional Information

This opportunity will allow you to be a part of a highly regarded Hotel team. You will get to work alongside an experienced Hotel leadership team. You will be a key individual of a high‑profile Hotel, and will have the ability to make a genuine impact on the business.

By joining Accor you will also be joining a company who thrives on growing and developing their people, and the career opportunities are endless. You will also have access to Accor discounts and benefits worldwide. Work Your Way with Accor so speak to us about what is important to you.

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know.