Business Development Manager

Alchemy Cordial Company; Sydney; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Vehicle allowance

Phone and laptop

Brand marketing support

Job summary

Alchemy Cordial Company is seeking a field-based sales professional to drive distributor activation and new business development across NSW, from Bondi Junction to regional areas. You will lift order frequency, expand SKUs per account, and open new distributor and roaster accounts to fill gaps in territory and channel.

You will manage a full beverage portfolio distribution, train distributor reps, and participate in trade events to strengthen Alchemy’s presence across cafes and hospitality

Qualifications

• Hospitality background or selling into cafes/foodservice.
• Field sales experience with distributors or wholesale networks.
• Live NSW network across cafes, roasters, distributors or venue groups.
• Willingness to travel across NSW with a valid driver’s license.

Responsibilities

• Distributor activation: conduct joint calls with distributor reps, deliver rep training, run incentive programs, conduct range reviews and maintain regular branch presence.
• Reactivate under-trading distributor accounts by lifting order frequency, expanding active SKUs per account, and driving product movement.
• Open new distributor and roaster accounts and work with venue groups, hospitality operators and specialty cafe accounts.
• Sell the full portfolio with elixirs leading, maintain price architecture, apply current price form, minimum order and pump policy.
• Represent Alchemy at NSW trade events, distributor trade days, roaster open days and customer training sessions.

Skills

Hospitality background

Field sales experience

NSW network

Driver license

Job description

Alchemy Cordial makes syrups, elixirs, tea concentrates and matcha for the cafe, coffee roaster and foodservice trade. This is a field-based sales role based out of the Bondi Junction office, with field time across metro and regional NSW. You will drive distributor activation and new business development across the state, working to lift order frequency, expand active SKUs per account, and open new distributor and roaster accounts where there is a genuine territory or channel gap.

Key responsibilities

• Distributor activation: conduct joint calls with distributor reps, deliver rep training, run incentive programs, conduct range reviews and maintain regular branch presence to keep Alchemy front of mind
• Reactivate under-trading distributor accounts by lifting order frequency, expanding active SKUs per account, and driving product movement
• Open new distributor and roaster accounts and work venue groups, hospitality operators and specialty cafe accounts that pull product through the distributor network
• Sell the full portfolio with elixirs leading, hold price architecture, apply current price form, minimum order and pump policy consistently, and escal...
• Represent Alchemy at NSW trade events, distributor trade days, roaster open days and customer training sessions

About you

• Hospitality background with experience working in or selling into cafes, coffee roasters or foodservice
• Field sales experience with a distributor or wholesale network, ideally in beverage, coffee or food
• Live NSW network across cafes, roasters, distributors or venue groups
• Comfortable being measured on numbers and running your own diary without supervision
• Current driver licence and willingness to be on the road across NSW
• Desirable: experience training and activating third party rep teams rather than only selling direct
• Desirable: barista or coffee industry credibility
• Desirable: exposure to trade shows and in market activation

About us

Alchemy Cordial is a family owned business that manufactures syrups, elixirs, tea concentrates and matcha in Australia and sells through a national distributor network, coffee roasters, direct key accounts and export. The range is built around a genuine point of difference in elixirs, with the cafe channel as the volume and margin engine.

• Base salary 70-90k
• Tool of trade allowances including vehicle allowance, phone and laptop
• Marketing support through a Fractional CMO and dedicated marketing resource, including a brand refresh in progress
• Day to day coaching and commercial support from Figure Eight Ventures
• Direct access to the owners with no layers to work through