Business Development Manager

Mercure Hotels; Perth; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Discounted accommodation

Discounted dining

Career progression

Team culture

Job summary

Mercure Perth is seeking a strategically minded Business Development Manager to lead our MICE and Groups expansion on a full-time basis. You will hunt opportunities, secure key corporate and event contracts, and maximize revenue across our event spaces and accommodations.

You will build a strong pipeline through calls, networking, site visits, and compelling proposals, while collaborating with the Director of Sales to optimize yields and growth within the Accor network.

Qualifications

• Proven track record in BDM or senior sales in hospitality.
• Strong prospecting, negotiation and closing capabilities.
• Deep knowledge of Perth CBD corporate and conference landscape.
• Excellent interpersonal, pitch and presentation skills.

Responsibilities

• Target, source, and secure high-value MICE and corporate events.
• Convert group leads and expand high-yield accounts with leadership.
• Conduct sales calls, networking, presentations, and site inspections.
• Draft proposals, negotiate terms, and secure long-term agreements.
• Collaborate with Director of Sales and Revenue Manager to optimize yield.

Skills

BDM experience

Senior sales

Negotiation

Prospecting

CRM experience

Tools

Hotel management systems

CRM systems

Job description

Company Description

Situated in the heart of the Perth CBD, Mercure Perth blends midscale elegance with authentic local character. Featuring modern accommodation, expansive conference and event spaces, and vibrant dining, Mercure Perth is a preferred choice for corporate travelers, conference organizers, and leisure groups alike. As part of the Accor network, we empower our teams to deliver exceptional guest experiences within a supportive, growth-focused environment.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.

Job Description

We are seeking a strategically minded, highly driven Business Development Manager (BDM) to lead our commercial strategy and market expansion across the MICE (Meetings, Incentives, Conferences & Events) and Group sectors on a full-time basis.

In this dedicated role, you will be the driving force behind new business acquisition and market share growth. You will aggressively hunt for new opportunities, secure key corporate and MICE contracts, and maximize revenue across our event facilities and accommodation inventory.

• Proactively target, source, and secure high-value meetings, conferences, and corporate events for Mercure Perth's versatile event spaces.
• Convert group leads—including sports teams, tour operators, corporate delegations, and government travel—while strategically expanding high-yield accounts in alignment with the Director of Sales.
• Conduct regular sales calls, industry networking, client presentations, and site inspections to build a robust pipeline of new business.
• Draft proposals, negotiate commercial terms, and secure long-term agreements that maximize revenue and GOP (Gross Operating Profit).
• Work closely with the Director of Sales and Revenue Manager to optimize yield, monitor competitor activity, and maintain accurate pipeline tracking in hotel CRM systems.

Qualifications

• Proven track record in a BDM or senior sales role within midscale/upscale hotels, convention venues, or hospitality sales, with direct experience in MICE and Groups.
• Exceptional prospecting, negotiation, and closing capabilities with a self-driven approach to achieving revenue targets.
• Strong understanding of the Perth CBD corporate and conference landscape, local event managers, and PCO (Professional Conference Organiser) networks.
• Outstanding interpersonal, pitch, and presentation skills tailored to corporate bookers and event decision-makers.
• Hands-on experience with hotel management systems and CRMs

Additional Information

• Attractive full-time salary package
• Generous discounted accommodation and dining rates worldwide through the ALL Heartist employee benefits program.
• Clear progression paths and professional development opportunities within Accor’s expansive regional and global hotel network.
• Discounted meals on shift, reward programs, and an inclusive, supportive team culture.