Business Development Manager

Accor Hotels; Perth; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Discounted stays

All Heartist benefits

Career progression

Discounted meals on shift

Job summary

Mercure Perth blends midscale elegance with local character in the heart of the Perth CBD. We are seeking a strategically minded Business Development Manager to lead our commercial strategy across MICE and Group sectors on a full-time basis, driving new business and maximizing GOP across meeting spaces and accommodation.

This role operates within the Accor network, offering a supportive, growth-focused environment, opportunities for progression, and access to Heartist benefits.

Qualifications

• Proven track record in a BDM or senior sales role with direct MICE and Groups experience.
• Exceptional prospecting, negotiation, and closing capabilities with revenue targets.
• Strong understanding of Perth CBD corporate/conference landscape and PCO networks.
• Excellent interpersonal, pitching and presentation skills for corporate decision-makers.
• Hands-on experience with hotel management systems and CRMs.

Responsibilities

• Target and secure high-value meetings, conferences, and corporate events for Mercure Perth.
• Expand high-yield group accounts in line with sales leadership and GOP goals.
• Conduct regular calls, networking, client presentations, and site inspections to build pipeline.
• Draft proposals, negotiate terms, and secure long-term revenue contracts.
• Collaborate with Director of Sales and Revenue Manager to optimize yield and pipeline in CRM.

Skills

BDM experience

Sales leadership

Negotiation

Prospecting

MICE experience

Tools

CRM systems

Hotel management software

Job description

Company Description

Situated in the heart of the Perth CBD, Mercure Perth blends midscale elegance with authentic local character. Featuring modern accommodation, expansive conference and event spaces, and vibrant dining, Mercure Perth is a preferred choice for corporate travelers, conference organizers, and leisure groups alike. As part of the Accor network, we empower our teams to deliver exceptional guest experiences within a supportive, growth-focused environment.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.

Job Description

We are seeking a strategically minded, highly driven Business Development Manager (BDM) to lead our commercial strategy and market expansion across the MICE (Meetings, Incentives, Conferences & Events) and Group sectors on a full-time basis.

In this dedicated role, you will be the driving force behind new business acquisition and market share growth. You will aggressively hunt for new opportunities, secure key corporate and MICE contracts, and maximize revenue across our event facilities and accommodation inventory.

• Proactively target, source, and secure high-value meetings, conferences, and corporate events for Mercure Perth's versatile event spaces.
• Convert group leads—including sports teams, tour operators, corporate delegations, and government travel—while strategically expanding high-yield accounts in alignment with the Director of Sales.
• Conduct regular sales calls, industry networking, client presentations, and site inspections to build a robust pipeline of new business.
• Draft proposals, negotiate commercial terms, and secure long-term agreements that maximize revenue and GOP (Gross Operating Profit).
• Work closely with the Director of Sales and Revenue Manager to optimize yield, monitor competitor activity, and maintain accurate pipeline tracking in hotel CRM systems.

Qualifications

Proven track record in a BDM or senior sales role within midscale/upscale hotels, convention venues, or hospitality sales, with direct experience in MICE and Groups.

Exceptional prospecting, negotiation, and closing capabilities with a self-driven approach to achieving revenue targets.

Strong understanding of the Perth CBD corporate and conference landscape, local event managers, and PCO (Professional Conference Organiser) networks.

Outstanding interpersonal, pitch, and presentation skills tailored to corporate bookers and event decision-makers.

Hands-on experience with hotel management systems and CRMs

Additional Information

• Attractive full-time salary package
• Generous discounted accommodation and dining rates worldwide through the ALL Heartist employee benefits program.
• Clear progression paths and professional development opportunities within Accor’s expansive regional and global hotel network.
• Discounted meals on shift, reward programs, and an inclusive, supportive team culture.