Business Development Manager

Fairmont Hotels & Resorts; Perth; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Discounted accommodation

All-employee benefits

Career progression

Job summary

Mercure Perth in Perth is seeking a strategically minded Business Development Manager to lead our commercial strategy for MICE and Group sectors on a full-time basis. You will hunt for new opportunities, secure key corporate and MICE contracts, and maximize revenue across our event spaces and accommodations.

The role requires a proven BDM or senior sales track record in hospitality, with exceptional prospecting, negotiation, and closing skills and a deep understanding of the Perth CBD conference

Qualifications

• Proven BDM or senior sales record in hotels, MICE or groups.
• Strong prospecting, negotiation and closing skills.
• Deep knowledge of Perth CBD corporate and conference landscape.

Responsibilities

• Lead commercial strategy and market expansion for MICE and Groups.
• Secure corporate and group contracts to maximize revenue.
• Develop and maintain a robust sales pipeline through calls, site visits and proposals.

Skills

BDM / Senior Sales

MICE Experience

Group Sales

Negotiation

Pipeline Management

Hospitality Industry

Tools

CRM systems

PMS (Property Management System)

Job description

Situated in the heart of the Perth CBD, Mercure Perth blends midscale elegance with authentic local character. Featuring modern accommodation, expansive conference and event spaces, and vibrant dining, Mercure Perth is a preferred choice for corporate travelers, conference organizers, and leisure groups alike. As part of the Accor network, we empower our teams to deliver exceptional guest experiences within a supportive, growth-focused environment.

Take the opportunity to become a Heartist®, and let your heart guide you in this world where life beats faster.

Job Description

We are seeking a strategically minded, highly driven Business Development Manager (BDM) to lead our commercial strategy and market expansion across the MICE (Meetings, Incentives, Conferences & Events) and Group sectors on a full-time basis.

In this dedicated role, you will be the driving force behind new business acquisition and market share growth. You will aggressively hunt for new opportunities, secure key corporate and MICE contracts, and maximize revenue across our event facilities and accommodation inventory.

• Proactively target, source, and secure high-value meetings, conferences, and corporate events for Mercure Perth's versatile event spaces.

Convert group leads—including sports teams, tour operators, corporate delegations, and government travel—while strategically expanding high-yield accounts in alignment with the Director of Sales.

Conduct regular sales calls, industry networking, client presentations, and site inspections to build a robust pipeline of new business.

Draft proposals, negotiate commercial terms, and secure long-term agreements that maximize revenue and GOP (Gross Operating Profit).

Work closely with the Director of Sales and Revenue Manager to optimize yield, monitor competitor activity, and maintain accurate pipeline tracking in hotel CRM systems.

Qualifications

Proven track record in a BDM or senior sales role within midscale/upscale hotels, convention venues, or hospitality sales, with direct experience in MICE and Groups.

Exceptional prospecting, negotiation, and closing capabilities with a self-driven approach to achieving revenue targets.

Strong understanding of the Perth CBD corporate and conference landscape, local event managers, and PCO (Professional Conference Organiser) networks.

Outstanding interpersonal, pitch, and presentation skills tailored to corporate bookers and event decision-makers.

Hands-on experience with hotel management systems and CRMs

Additional Information

• Attractive full-time salary package

Generous discounted accommodation and dining rates worldwide through the ALL Heartist employee benefits program.

Clear progression paths and professional development opportunities within Accor's expansive regional and global hotel network.

Discounted meals on shift, reward programs, and an inclusive, supportive team culture.