Business Development Manager

MERCURE; Perth; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Discounted ALL Heartist rates

Professional development opportunities

Job summary

Mercure Perth, located in the heart of Perth, seeks a strategic Business Development Manager to lead our commercial strategy across MICE and Group segments.

You will drive new business, hunt for opportunities, and secure key corporate contracts to maximise revenue across event spaces and accommodations.

Qualifications

• Proven track record in a BDM or senior sales role within hospitality, with MICE and Groups experience.
• Exceptional prospecting, negotiation and closing capabilities.
• Strong interpersonal, pitch and presentation skills for corporate bookers.
• Solid understanding of Perth CBD corporate/conference landscape and PCO networks.
• Hands-on experience with hotel management systems and CRMs.

Responsibilities

• Target, source, and secure high-value meetings, conferences and corporate events for Mercure Perth.
• Conduct regular sales calls, networking, client presentations and site inspections to build a robust pipeline.
• Draft proposals, negotiate commercial terms and secure long-term group agreements.
• Collaborate with the Director of Sales and Revenue Manager to optimize yield and monitor competitor activity.
• Maintain an accurate sales pipeline in hotel CRM systems.

Skills

BDM experience

Prospecting

Negotiation

Closing deals

Presentation skills

Networking

CRM usage

Tools

CRM

Hotel PMS

Job description

Situated in the heart of the Perth CBD, Mercure Perth blends midscale elegance with authentic local character. Featuring modern accommodation, expansive conference and event spaces, and vibrant dining, Mercure Perth is a preferred choice for corporate travelers, conference organizers, and leisure groups alike. As part of the Accor network, we empower our teams to deliver exceptional guest experiences within a supportive, growth-focused environment.

Take the opportunity to become a Heartist, and let your heart guide you in this world where life beats faster.

Job Description

We are seeking a strategically minded, highly driven Business Development Manager (BDM) to lead our commercial strategy and market expansion across the MICE (Meetings, Incentives, Conferences & Events) and Group sectors on a full-time basis.

In this dedicated role, you will be the driving force behind new business acquisition and market share growth. You will aggressively hunt for new opportunities, secure key corporate and MICE contracts, and maximize revenue across our event facilities and accommodation inventory.

• Proactively target, source, and secure high-value meetings, conferences, and corporate events for Mercure Perth's versatile event spaces.

Convert group leads—including sports teams, tour operators, corporate delegations, and government travel—while strategically expanding high-yield accounts in alignment with the Director of Sales.

Conduct regular sales calls, industry networking, client presentations, and site inspections to build a robust pipeline of new business.

Draft proposals, negotiate commercial terms, and secure long-term agreements that maximize revenue and GOP (Gross Operating Profit).

Work closely with the Director of Sales and Revenue Manager to optimize yield, monitor competitor activity, and maintain accurate pipeline tracking in hotel CRM systems.

Qualifications

Proven track record in a BDM or senior sales role within midscale/upscale hotels, convention venues, or hospitality sales, with direct experience in MICE and Groups.

Exceptional prospecting, negotiation, and closing capabilities with a self-driven approach to achieving revenue targets.

Strong understanding of the Perth CBD corporate and conference landscape, local event managers, and PCO (Professional Conference Organiser) networks.

Outstanding interpersonal, pitch, and presentation skills tailored to corporate bookers and event decision-makers.

Hands-on experience with hotel management systems and CRMs

Additional Information

• Attractive full-time salary package

Generous discounted accommodation and dining rates worldwide through the ALL Heartist employee benefits program.

Clear progression paths and professional development opportunities within Accor’s expansive regional and global hotel network.

Discounted meals on shift, reward programs, and an inclusive, supportive team culture.