Business Development Manager

Crown Resorts; Melbourne; On-site; AUD 120,000 - 170,000; Full time

Job summary

Crown Resorts in Melbourne is seeking a driven Business Development Manager to lead new business growth across the MICE sector. You will build partnerships, expand our hotel and events portfolio, and act as a brand ambassador for Crown Melbourne.

Reporting to the Director of Sales, you will own lead generation, pipeline management, and revenue forecasting while mentoring junior team members and collaborating across internal stakeholders to deliver exceptional guest experiences.

Qualifications

• Minimum 5 years’ experience in business development or account management within a hotel or MICE environment.
• Strong understanding of MICE market dynamics and trends.
• Proven track record of achieving revenue targets and driving new business growth.
• Excellent communication, negotiation, and stakeholder engagement skills.
• Experience with CRM systems and Excel reporting.
• Relevant tertiary qualifications in Hospitality, Business, or a related discipline.

Responsibilities

• Drive new business growth by identifying, targeting, and converting high-value opportunities.
• Build and maintain a forward-looking pipeline through proactive prospecting and lead generation.
• Represent Crown at trade shows, networking events, and industry functions to generate leads.
• Maintain CRM accuracy for forecasting and client insights.
• Develop strategic relationships with internal and external partners.
• Contribute to achieving revenue targets across accommodation and events.
• Analyse pipeline performance and revenue outcomes.
• Mentor and collaborate with cross-property teams.

Skills

Relationship management

Negotiation

Sales prospecting

Stakeholder engagement

Commercial mindset

Education

Hospitality or Business degree

Tools

CRM systems

Excel

Job description

Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people. We value passion, optimism, and an appetite for change - for the better. Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.

We are seeking a driven and commerciallyastute Business Development Manager to join our Crown Sales team in Melbourne.

Reporting to the Director of Sales, this is a pivotal role focused on driving new business acquisition and sustainable revenue growth. You will be responsible for building a strong pipeline of opportunities across the MICE (Meetings, Incentives, Conferences & Events) segment, identifying high-value prospects, and converting them into long-term partnerships.

You’ll act as a brand ambassador for Crown - developing strategic relationships, representing us at key industry events, and unlocking opportunities across Crown Melbourne.

Key Responsibilities

• Drive new business growth by identifying, targeting, and converting high-value opportunities aligned to revenue strategy
• Build and maintain a strong, forward-looking pipeline through proactive prospecting and lead generation
• Collaborate with Sales Managers to maximise conversion and revenue outcomes
• Represent Crown at trade shows, networking events, and industry functions to generate leads and build brand presence
• Monitor market trends, competitor activity, and customer insights to inform sales strategies
• Maintain a deep understanding of Crown’s hotels, events, and integrated offerings
• Effectively manage CRM systems to ensure accurate forecasting, reporting, and client insights
• Mentor and support junior team members to build capability and drive team performance
• Develop strong relationships with internal stakeholders and key external partners
• Contribute to achieving revenue targets across accommodation and events segments
• Analyse and report on pipeline performance, lead conversion, and revenue outcomes
• Identify and leverage cross-property opportunities across Crown’s national portfolio

About You

You are a results-driven, relationship-focused sales professional with a passion for winning new business and delivering commercial impact.

What you’ll bring:

• Ideally a minimum of 5 years’ experience in business development or account management within a hotel or MICE environment
• Strong understanding of MICE market dynamics and trends
• Proven track record of achieving revenue targets and driving new business growth
• Exceptional communication, negotiation, and stakeholder engagement skills
• Advanced Microsoft Office skills, particularly Excel for reporting and analysis
• Experience with CRM systems and pipeline management
• Ability to influence, collaborate, and mentor across teams
• Relevant tertiary qualifications in Hospitality, Business, or a related discipline

On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.

Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.