Business Development Manager – MICE & Events (Hybrid/Remote)

Ashfords Accountants & Advisory; Melbourne; Hybrid; AUD 110,000 - 170,000; Full time

Job summary

Crown Melbourne is seeking a driven Business Development Manager to join the Crown Sales team in Melbourne. You will build a robust MICE pipeline, convert opportunities, and act as a brand ambassador across Crown Melbourne.

Reporting to the Director of Sales, you will mentor junior staff, manage CRM forecasts, and collaborate with internal teams to hit revenue targets for both accommodation and events.

Qualifications

• Minimum of 5 years’ experience in business development or account management within a hotel or MICE environment.
• Strong understanding of MICE market dynamics and trends.
• Proven track record of achieving revenue targets and driving new business growth.
• Exceptional communication, negotiation, and stakeholder engagement skills.
• Advanced Microsoft Office skills, particularly Excel for reporting and analysis.
• Experience with CRM systems and pipeline management.
• Ability to influence, collaborate, and mentor across teams.
• Relevant tertiary qualifications in Hospitality, Business, or a related discipline.

Responsibilities

• Drive new business growth by identifying, targeting, and converting high-value opportunities aligned to revenue strategy.
• Build and maintain a strong, forward-looking pipeline through proactive prospecting and lead generation.
• Collaborate with Sales Managers to maximise conversion and revenue outcomes.
• Represent Crown at trade shows, networking events, and industry functions to generate leads and build brand presence.
• Monitor market trends, competitor activity, and customer insights to inform sales strategies.
• Maintain a deep understanding of Crown’s hotels, events, and integrated offerings.
• Effectively manage CRM systems to ensure accurate forecasting, reporting, and client insights.
• Mentor and support junior team members to build capability and drive team performance.
• Develop strong relationships with internal stakeholders and external partners.
• Contribute to achieving revenue targets across accommodation and events segments.
• Analyse and report on pipeline performance, lead conversion, and revenue outcomes.
• Identify and leverage cross-property opportunities across Crown’s national portfolio.

Skills

Relationship management

Negotiation

Sales pipeline management

CRM systems

Excel

Stakeholder engagement

Team mentorship

Hospitality knowledge

Education

Bachelor's degree in Hospitality or related field

Tools

CRM software

MS Excel

Job description

Crown Melbourne is seeking a driven Business Development Manager to join the Crown Sales team in Melbourne. You will build a robust MICE pipeline, convert opportunities, and act as a brand ambassador across Crown Melbourne.

Reporting to the Director of Sales, you will mentor junior staff, manage CRM forecasts, and collaborate with internal teams to hit revenue targets for both accommodation and events.