MICE Sales & Partnerships Manager

Crown Resorts Limited; Melbourne; On-site; AUD 120,000 - 150,000; Full time

Job summary

Crown Resorts Limited in Melbourne is seeking a driven Business Development Manager to join the Crown Sales team. You will drive new business growth in the MICE segment, build a robust pipeline, and convert opportunities into long-term partnerships across Crown Melbourne.

Reporting to the Director of Sales, you will collaborate with Sales Managers, leverage CRM for forecasting, and mentor junior team members while representing Crown at industry events to expand brand presence and revenue.

Qualifications

• Minimum 5 years’ experience in business development or account management in hotel or MICE.
• Strong understanding of MICE market dynamics and trends.
• Proven track record of achieving revenue targets and driving new business growth.
• Exceptional communication, negotiation, and stakeholder engagement skills.
• Advanced Excel skills for reporting and analysis.
• Experience with CRM systems and pipeline management.
• Ability to influence, collaborate, and mentor across teams.
• Relevant tertiary qualifications in Hospitality, Business, or related discipline.

Responsibilities

• Drive new business growth by identifying and converting high-value opportunities across accommodation and events.
• Build and maintain a forward-looking pipeline and lead generation activities.
• Collaborate with Sales Managers to maximise conversion and revenue outcomes.
• Represent Crown at trade shows, industry events, and key functions.
• Monitor market trends and customer insights to inform sales strategies.
• Maintain up-to-date knowledge of Crown’s hotels, events, and offerings.
• Utilise CRM for forecasting, reporting and client insights.
• Mentor and support junior team members to build capability.

Skills

MICE market dynamics

CRM systems

Microsoft Excel

Stakeholder engagement

Negotiation

Communication skills

Account management

Lead generation

Education

Hospitality, Business or related discipline

Tools

CRM software

Microsoft Excel

Job description

Crown Resorts Limited in Melbourne is seeking a driven Business Development Manager to join the Crown Sales team. You will drive new business growth in the MICE segment, build a robust pipeline, and convert opportunities into long-term partnerships across Crown Melbourne.

Reporting to the Director of Sales, you will collaborate with Sales Managers, leverage CRM for forecasting, and mentor junior team members while representing Crown at industry events to expand brand presence and revenue.