Brand & Market Growth Strategist

Business Nest; Melbourne; On-site; AUD 72,000 - 88,000; Full time

Job summary

Sweet India is seeking a Marketing Specialist in Melbourne to develop and implement marketing strategies, strengthen brand recognition, and support growth across multiple locations. You will research market opportunities and oversee digital campaigns for our Indian sweets, snacks, and dine-in services.

The role requires a relevant degree and 3+ years in marketing, with strong analytical and communication skills and a proven ability to coordinate across locations and external partners.

Qualifications

• Bachelor degree in Marketing or related field.
• 3 years of experience in marketing strategy development.
• Strong understanding of consumer behaviour and segmentation.
• Experience in digital marketing, online advertising and campaign analysis.
• Analytical, with solid communication and stakeholder management.

Responsibilities

• Research market conditions, customer preferences and trends in Indian sweets, food retail and hospitality.
• Develop and evaluate marketing strategies and annual plans to strengthen brand presence.
• Analyse demographics, local markets and competitors to identify opportunities.
• Provide strategic advice on brand positioning, pricing, promotions and customer acquisition.
• Plan and monitor digital marketing campaigns across channels.
• Coordinate advertising campaigns for products and services.
• Analyze marketing performance and report findings to improve effectiveness.
• Coordinate campaigns across multiple locations and liaise with agencies and suppliers.
• Maintain consistent brand messaging across all channels.

Skills

Marketing strategy

Market research

Digital marketing

Analytics

Communication

Brand positioning

Education

Bachelor's degree in Marketing

Job description

Sweet India is seeking a Marketing Specialist in Melbourne to develop and implement marketing strategies, strengthen brand recognition, and support growth across multiple locations. You will research market opportunities and oversee digital campaigns for our Indian sweets, snacks, and dine-in services.

The role requires a relevant degree and 3+ years in marketing, with strong analytical and communication skills and a proven ability to coordinate across locations and external partners.