Brand Marketing Lead — Outdoor & Running

Accent Group Limited; Melbourne; On-site; AUD 130,000 - 170,000; Full time

Job summary

Accent Group Limited in Melbourne seeks a Marketing Lead to bring Merrell and Saucony brand strategies to life in Australia. You will craft campaigns, content, partnerships and activations that resonate with outdoor and running communities across digital, social, retail and PR.

You will localise global toolkits, build relationships with athletes and influencers, and collaborate with eCommerce, merchandising and store teams to deliver cohesive campaigns.

Qualifications

• Experience in brand or trade marketing, ideally within sport, running, outdoor or lifestyle.
• Genuine interest in running, outdoor adventure or performance culture.
• Understanding of what makes a brand distinctive and how to connect with its audience.
• Experience delivering campaigns across digital, social, partnerships and activations.
• Creative, hands-on approach with strong attention to detail.
• Ability to manage multiple priorities, collaborate across teams and deliver commercially focused results.

Responsibilities

• Lead the execution of global and local brand strategies across Merrell and Saucony, ensuring campaigns feel authentic to each brand and resonate with Australian audiences.
• Localise global campaign toolkits, bringing creative to life with a strong understanding of the local market, consumer and brand positioning.
• Develop and execute social and digital marketing strategies that connect product, retail and community.
• Identify and build relationships with athletes, influencers and key opinion leaders who align with each brand and help grow their reach.
• Work closely with PR, eCommerce, merchandise and retail teams to deliver cohesive campaigns across channels.
• Support photoshoots and content production, ensuring creative captures each brand’s identity and speaks to its audience.
• Partner with store experience teams to bring campaigns into the retail environment and create engaging in-store experiences.
• Collaborate with external agencies and partners to deliver events, collaborations and activations that build brand awareness and community engagement.
• Work with global brand stakeholders to align local marketing activity with international strategy and priorities.
• Monitor campaign performance, report on results and use insights to measure ROI and identify opportunities for improvement.

Skills

Brand marketing

Campaign management

Digital marketing

Stakeholder collaboration

Job description

Accent Group Limited in Melbourne seeks a Marketing Lead to bring Merrell and Saucony brand strategies to life in Australia. You will craft campaigns, content, partnerships and activations that resonate with outdoor and running communities across digital, social, retail and PR.

You will localise global toolkits, build relationships with athletes and influencers, and collaborate with eCommerce, merchandising and store teams to deliver cohesive campaigns.