Brand Manager

Ford and Doonan Air Conditioning; Perth; On-site; AUD 90,000 - 120,000; Full time

Job summary

Ford and Doonan Air Conditioning is seeking a hands-on Brand Manager to lead our marketing activities, champion the brand, and drive creative output across campaigns, content, and stores. You will mentor the Content Creator and be the main contact for external agencies.

This role requires a strong marketing background, leadership skills, and experience with digital, social media and video content to drive leads and brand growth.

Qualifications

• Minimum 5 years in marketing with brand or campaign leadership.
• Experience managing external agencies and creative suppliers.
• Strong creative eye with ability to give clear feedback.
• Hands-on digital marketing, social media and video content.
• Experience using AI systems (ChatGPT, Claude, Higgsfield).
• Able to lead and mentor a small team.

Responsibilities

• Provide creative direction across campaigns, content and in-store material.
• Run day-to-day marketing workload: briefs, timelines, approvals via Trello.
• Brief, manage and get best outcomes from external agencies and designers.
• Lead Content Creator & Social Media team member, planning content.
• Plan and deliver seasonal campaigns aligned with industry needs.
• Support franchise stores with local marketing and assets.
• Coordinate events, sponsorships and activations.
• Monitor campaign performance and report results to Marketing Manager.
• Maintain and evolve brand guidelines and tone of voice.

Skills

Marketing experience

Brand management

Campaign delivery

Agency management

Creative direction

Digital marketing

Social media

Team leadership

AI tools experience

Content planning

Education

Tertiary qualification in marketing/communications/design

Tools

Adobe Creative Suite

Canva

Google Ads

Meta platforms

Job description

We are creating an exciting new Brand Manager role for someone who can bring creativity, organisation and fresh ideas to our marketing team.

You’ll take the lead on the day-to-day running of our marketing activities, championing our brand and maintaining a consistently high creative standard across everything we produce. Reporting to our Marketing Manager, who sets our overall strategy and budget, you’ll bring campaigns and ideas to life, lead our Content Creator and act as the key day-to-day contact for our external agencies.

It’s a great opportunity for a hands-on marketing professional who enjoys taking ownership, leading creative output and making things happen.

Key responsibilities

• Provide creative direction across campaigns, content, advertising and in-store material, keeping the brand consistent across all 12 stores
• Run the day-to-day marketing workload: briefs, timelines, approvals and delivery via Trello
• Brief, manage and get the best out of our external agencies and graphic designer
• Lead, mentor and develop our Content Creator & Social Media team member, including content planning and delivery across social media, video and web
• Plan and deliver seasonal campaigns aligned with the changing demands of the air conditioning industry throughout the year
• Support our franchise stores with local marketing, co-op campaigns and brand-compliant assets
• Assist coordinate the delivery of events, sponsorships and activations
• Monitor campaign performance and report on results to the Marketing Manager
• Maintain, protect and evolve our brand guidelines and tone of voice

About you

• Around 5 years of marketing experience, including experience leading creative, brand or campaign delivery
• Proven experience managing external agencies, creative suppliers and marketing projects
• A strong creative eye and the ability to provide clear, constructive feedback and direction
• Hands-on understanding of digital marketing, social media and video content, and how they drive leads
• Experience using and operating AI systems (ChatGPT, Claude, Higgsfield)
• Confident leading, mentoring or developing a small team
• Organised, calm under pressure, and comfortable juggling several projects at once

Nice to have

• Experience in a franchise, multi-site, trades or home services business
• A tertiary qualification in marketing, communications or design
• Working knowledge of Adobe Creative Suite, Canva, the Google Ads platforms and Meta

Recruitment process

Please note, applications will close on 30 November with interviews expected to commence 1 December. However, we reserve the right to commence interviews and make an appointment before the closing date should a suitable candidate be identified.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How would you rate your English language skills?
• What's your expected annual base salary?
• How much notice are you required to give your current employer?
• Have you completed a qualification in marketing?
• Whereabouts do you live, ie suburb AND postcode?
• How many years' experience do you have in a marketing, brand management or creative leadership role?

Thirty years supplying cool fresh air to our customers and being awarded for our efforts.

From humble beginnings in 1985, we’ve grown to be the clear leader in our field. The foundation of this incredible success is our unwavering commitment to design and install only the highest-quality systems. Which is why so many of our customers

stay loyal to us, choosing us time and time again. Even more, it’s why we’re WA’s most awarded air-conditioning company.

Continuing with our award-winning ways, we’re looking forward to an exciting future.

Winning the Rising Star Award, Master Builder Association Best Customer Service Award 2016 and coveted HIA customer service award is testament to our ongoing commitment. After 30 years, we remain at the very top of our game. Our future plan remains true to our past – to design and install WA’s highest-quality systems, whilst ensuring our clients enjoy the very-best customer experience.

Source: This is an extract from the company's own website

Thirty years supplying cool fresh air to our customers and being awarded for our efforts.

From humble beginnings in 1985, we’ve grown to be the clear leader in our field. The foundation of this incredible success is our unwavering commitment to design and install only the highest-quality systems. Which is why so many of our customers

stay loyal to us, choosing us time and time again. Even more, it’s why we’re WA’s most awarded air-conditioning company.

Continuing with our award‑winning ways, we’re looking forward to an exciting future.

Winning the Rising Star Award, Master Builder Association Best Customer Service Award 2016 and coveted HIA customer service award is testament to our ongoing commitment. After 30 years, we remain at the very top of our game. Our future plan remains true to our past – to design and install WA’s highest-quality systems, whilst ensuring our clients enjoy the very-best customer experience.

Source: This is an extract from the company's own website

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