Marketing Manager

ACD Trade; Brisbane; On-site; AUD 110,000 - 160,000; Full time

Job summary

ACD Trade, part of the Beijer Ref Group, is seeking an experienced Marketing Manager to lead marketing across ACD Trade, Complete Air Supply and associated brands. You’ll translate commercial priorities into an integrated plan and personally drive execution across campaigns, product launches, digital, CRM and e-commerce.

You’ll work closely with Sales, Product Management and branches, balancing planning with content creation, supplier coordination and activity delivery.

Responsibilities

• Develop and execute an integrated marketing plan across ACD Trade, Complete Air Supply, Aircare Spares and other supported brands
• Lead, mentor and develop a team of three marketing professionals
• Translate Sales and business priorities into integrated campaigns, promotions and product launches, taking activity from brief through to execution
• Lead digital marketing, social media, CRM and customer communications, improving engagement through clear measures and ongoing optimisation
• Oversee marketing content across websites and e-commerce channels and identify opportunities to improve customer journeys and online engagement
• Partner with Sales, Product Management, branches and supplier marketing teams to develop practical collateral, co-funded activity and customer-facing campaigns
• Establish campaign measures and analyse engagement, commercial outcomes and return on marketing investment to improve future activity
• Maintain consistent brand presentation and support branch merchandising, layouts, promotional displays, signage and customer-facing collateral

Job description

ACD Trade and Complete Air Supply (CAS) are leading HVAC&R businesses servicing contractors, commercial customers and trade partners across Australia. From air conditioning, refrigeration and customised HVAC solutions to commercial project support and manufacturing, our businesses play a critical role in keeping Australia comfortable and productive.

As part of the global Beijer Ref Group, we are entering an exciting phase of growth. We are strengthening how our brands connect with customers, expanding our digital and e-commerce capability and building a more coordinated approach to campaigns, product launches and branch engagement.

This is an opportunity to shape and deliver practical marketing across ACD Trade, Complete Air Supply, Aircare Spares and other supported brands, while working closely with Sales, Product Management, branches and supplier partners.

The Role

We're looking for an experienced, commercially minded and hands-on Marketing Manager to lead marketing across ACD Trade, Complete Air Supply and associated brands supported by the business.

Reporting to the General Manager and leading a team of three, you'll translate business and commercial priorities into an integrated marketing plan and personally lead its execution across campaigns, promotions, product launches, digital, social media, CRM, e-commerce, customer communications and branch merchandising.

This is not a purely strategic or agency-management role. You'll be visible across the business, close to branches and customers, and comfortable moving from planning and analysis to building content, coordinating suppliers and delivering activity. Sales will define the commercial opportunity and desired outcome; Marketing will turn that brief into effective customer-facing execution and measure the marketing result.

Key responsibilities

• Develop and execute an integrated marketing plan across ACD Trade, Complete Air Supply, Aircare Spares and other supported brands
• Lead, mentor and develop a team of three marketing professionals
• Translate Sales and business priorities into integrated campaigns, promotions and product launches, taking activity from brief through to execution
• Lead digital marketing, social media, CRM and customer communications, improving engagement through clear measures and ongoing optimisation
• Oversee marketing content across websites and e-commerce channels and identify opportunities to improve customer journeys and online engagement
• Partner with Sales, Product Management, branches and supplier marketing teams to develop practical collateral, co-funded activity and customer-facing campaigns
• Establish campaign measures and analyse engagement, commercial outcomes and return on marketing investment to improve future activity
• Maintain consistent brand presentation and support branch merchandising, layouts, promotional displays, signage and customer-facing collateral

What you'll bring

• Demonstrated experience in a hands-on marketing management role with responsibility for planning and executing activity
• Strong experience across campaign delivery, digital marketing, social media, CRM, customer communications and content development
• Proven ability to lead a small marketing team, manage competing priorities and deliver to agreed deadlines
• Strong commercial acumen, analytical capability and the ability to translate business objectives into measurable marketing activity
• Excellent stakeholder management and communication skills, with the confidence to work directly with branches, Sales, Product Management and suppliers
• Experience in B2B, wholesale, trade, industrial, technical products or a multi-site branch environment will be highly regarded
• A practical, innovative approach and confidence using marketing technology, analytics, automation and approved AI tools

Why this opportunity?

• Lead marketing across a portfolio of established and growing HVAC brands and channels
• Direct access to and influence with senior leadership
• Shape the marketing plan and personally lead activity that supports customer engagement and business growth
• Lead and develop a capable marketing team
• Enjoy a broad, visible role spanning campaigns, product launches, brand, digital, CRM, e-commerce, supplier marketing and branch merchandising
• Build your career within a global organisation with genuine long-term opportunities
• Competitive salary package and employee benefits

As part of the Beijer Ref Group, you'll join one of the world's leading HVAC&R and refrigeration wholesalers with a strong track record of growth, innovation and investment in its people.

Benefits include:

• Competitive remuneration package, including salary and superannuation
• Access to our Employee Assistance Program (EAP)
• Professional development, training, coaching and mentoring opportunities

A collaborative team culture built on our values of Committed, United, Engaged and Straightforward

Please note that successful candidates will be required to complete a National Police Clearance and Pre-Employment Medical, including drug and alcohol testing.