Brand Growth Lead – BFY Sunbites & PopCorners

PepsiCo; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Car allowance

Discounts on PepsiCo portfolio

Job summary

PepsiCo ANZ is seeking an experienced Brand Manager to lead the Better For You portfolio for Sunbites and PopCorners with end-to-end ownership of brand strategy, launches and performance tracking.

You will translate consumer and category insights into clear plans, drive growth with cross-functional teams, and manage activation across media, digital and in-store touchpoints to deliver sustainable brand equity in the Australian market.

Qualifications

• 5–7 years of brand management experience in the Australian market.
• Experience in brand planning, insights-driven decisions, and managing multiple priorities.
• Ability to work autonomously, set direction, influence stakeholders, and make recommendations.
• Experience leading new product development and innovation through stage-gate processes.
• Strong expertise across marketing disciplines: media, digital, social, communications, research, and agency management.
• Proficiency in data analytics with solid financial and P&L acumen.

Responsibilities

• Identify brand growth opportunities using consumer, shopper and data insights.
• Develop growth plans and deliver volume, revenue, share and profit targets.
• Lead local growth agenda with strategic judgment and cross-functional collaboration.
• Create and present brand plans to senior leaders and partners.
• Develop local product and packaging innovations and manage stage-gate launches.
• Track performance using brand scorecards and analytics to optimise ROI.

Skills

Brand management

Autonomy & leadership

Stakeholder management

Presentation skills

Tools

Circana

Nielsen

Data analytics

Job description

PepsiCo ANZ is seeking an experienced Brand Manager to lead the Better For You portfolio for Sunbites and PopCorners with end-to-end ownership of brand strategy, launches and performance tracking.

You will translate consumer and category insights into clear plans, drive growth with cross-functional teams, and manage activation across media, digital and in-store touchpoints to deliver sustainable brand equity in the Australian market.