Brand & NPD Lead — Growth & Launch

Pacific West Foods Australia; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Pacific West Foods Australia – North Rocks NSW is seeking an experienced Brand & Project Manager to drive brand growth and lead strategic projects across our portfolio. This is a highly visible role that combines FMCG brand management with end-to-end innovation project management.

You will identify growth opportunities, strengthen brand performance and lead new product development from concept through to launch and post launch review.

Qualifications

• 6+ years FMCG Brand Management or related.
• Experience delivering brands and leading NPD from concept to launch.
• Strong Stage Gate and project management experience.
• Experience with major retailer ranges (Woolworths, Coles) and Foodservice.
• Cross-functional collaboration with Sales, Product Development, Supply Chain, Procurement and Finance.
• Ability to manage multiple projects and influence without authority.
• Experience in packaging development and product commercialization.
• Excellent communication, presentation, analytics and organizational skills.

Responsibilities

• Grow key brands within the Pacific West portfolio and execute growth initiatives.
• Lead packaging refreshes and portfolio optimization.
• Develop marketing campaigns and promotional activities.
• Analyse consumer, category and competitor insights to identify opportunities.
• Manage marketing budgets and evaluate ROI.
• Partner with Retail and Food Service sales teams to unlock opportunities.
• Prepare customer presentations and innovation sell-in stories.
• Coordinate creative, media and research suppliers; monitor campaign effectiveness.

Skills

Brand management

NPD

Stage Gate

Cross-functional leadership

Marketing analytics

Budget management

Stakeholder management

Packaging/branding

Education

Bachelor's degree in Marketing or Business

Tools

MS Office

PowerPoint

ERP/CRM experience

Job description

Pacific West Foods Australia – North Rocks NSW is seeking an experienced Brand & Project Manager to drive brand growth and lead strategic projects across our portfolio. This is a highly visible role that combines FMCG brand management with end-to-end innovation project management.

You will identify growth opportunities, strengthen brand performance and lead new product development from concept through to launch and post launch review.