Brand Manager - Sunbites & Popcorners

PepsiCo; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Car allowance

Discounts on PepsiCo portfolio

Job summary

PepsiCo ANZ is seeking an experienced Brand Manager to lead the Better For You portfolio for Sunbites and PopCorners with end-to-end ownership of brand strategy, launches and performance tracking.

You will translate consumer and category insights into clear plans, drive growth with cross-functional teams, and manage activation across media, digital and in-store touchpoints to deliver sustainable brand equity in the Australian market.

Qualifications

• 5–7 years of brand management experience in the Australian market.
• Experience in brand planning, insights-driven decisions, and managing multiple priorities.
• Ability to work autonomously, set direction, influence stakeholders, and make recommendations.
• Experience leading new product development and innovation through stage-gate processes.
• Strong expertise across marketing disciplines: media, digital, social, communications, research, and agency management.
• Proficiency in data analytics with solid financial and P&L acumen.

Responsibilities

• Identify brand growth opportunities using consumer, shopper and data insights.
• Develop growth plans and deliver volume, revenue, share and profit targets.
• Lead local growth agenda with strategic judgment and cross-functional collaboration.
• Create and present brand plans to senior leaders and partners.
• Develop local product and packaging innovations and manage stage-gate launches.
• Track performance using brand scorecards and analytics to optimise ROI.

Skills

Brand management

Autonomy & leadership

Stakeholder management

Presentation skills

Tools

Circana

Nielsen

Data analytics

Job description

Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands.Be part of an exciting business where employees are recognised and career growth is supported.

At PepsiCo, you can Dare for Better. You can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. Because when we Dare for Better, we can smile at what’s next. For our careers, families, communities and the planet.

The position partners closely with the ANZ Executive Leadership Team and key functional leaders across marketing, supply chain, sales, finance, R&D and insights to drive profitable growth for PepsiCo & customers.

For you:

Competitive benefits package:

• Annual bonus

• Car allowance p.a.

• Discounts onScoopon, Luxury Escapes, Asahi Beverages portfolio

• Generous leave options (wellness, birthday, volunteer, 20 weeks parental for both primary & secondary carer, additional leave purchase/cash out)

• Lease Plan

Health & Wellness programs:

• Discounted private health insurance

• Financial coaching

• Counselling sessions

• Flu vaccinations

• Skin checks
• Professional development programs
• Global career opportunities

Job Overview:

Reporting to the Marketing Manager – Red Rock Deli & BFY, this highly autonomous Brand Manager role will be leading the Better For You Portfolio (BFY) across Sunbites and PopCorners with end-to-end ownership of brand strategy, communications, innovation, commercial delivery and performance tracking. The role is accountable for shaping the local growth agenda for two priority Better-For-You brands, translating consumer, category and commercial insight into clear strategic choices, compelling brand plans and disciplined execution that unlocks sustainable growth.

Responsibilities

Drive Brand Growth

• Synthesise consumer, shopper, category and commercial data from multiple sources to identify sharp brand insights, growth opportunities and clear strategic actions.
• Develop brand and category growth plans for Sunbites and PopCorners using the Growth Navigator model, delivering AOP volume, net revenue, share and profit growth while building long-term brand equity.
• Independently shape the local growth agenda for both brands, bringing strong strategic judgement, confidence and commercial rigour to recommendations and decision-making.
• Drive strong cross-functional collaboration and brand custodianship, balancing long-term growth plans with short-term business objectives.
• Develop and deliver compelling brand presentations for senior leaders, cross-functional teams and retail partners to secure alignment, buy-in and executional ownership.

Product Innovation and Commercialisation

• Lead the development of local innovation pipelines in partnership with R&D, insights, category, commercial teams and external research partners to unlock incremental brand growth.
• Own product and packaging innovation for Sunbites across salty and biscuit aisles, and for PopCorners across relevant formats, subranges and pack propositions.
• Lead cross-functional project delivery through stage gate, aligning sales, category, R&D, RMM, finance and insights to deliver launches on time, in budget and with clear success measures.
• Lead monthly performance tracking for Sunbites and PopCorners leveraging Circana, brand scorecards, Synergy and Quantium to translate performance into action plans that optimise investment, execution and future growth.
• Manage the A&M budget and related processes within PepsiCo controls and taxonomy frameworks, ensuring accurate tracking, disciplined spend and clear ROI focus.

Creative and Activation Development

• Lead the development and execution of brand communications and activation platforms for Sunbites and PopCorners, ensuring plans are distinctive, insight-led, category-relevant and designed to drive penetration.
• Create clear, compelling briefs for creative, media, PR agencies, translating business challenges into strong creative and commercial outcomes.
• Deliver integrated plans across paid, owned, earned, shopper, in-store, experiential and digital touchpoints, ensuring each initiative has clear objectives, measures and optimisation plans.
• Manage creative development, production, media planning, budget, timing, business sell-in and post-campaign analysis to ensure best-in-class work that builds equity and drives growth.
• Use key brand performance and ROI tools, including Kantar BMS, Circana, Synergy and Quantium, to evaluate activity, identify learnings and drive continuous improvement.
• Manage relationships with packaging, research, media, creative, social and activation agencies to ensure projects and campaigns are delivered to a high standard, on time, on budget and optimised for launch.
• Demonstrate and promote a commitment to health, safety and welfare across all projects, agency partnerships and activations.

Qualifications

• 5–7 years of brand management experience in the Australian market, preferably within FMCG.Proven experience in brand planning, insights-driven decision making, and managing multiple priorities.Ability to work autonomously, set direction, influence stakeholders, and make recommendations.
• Experience leading new product development and innovation through stage-gate processes.
• Strong expertise across marketing disciplines, including media, digital, social, communications, research, and agency management.
• Proficiency in data analytics (Circana/Nielsen), performance diagnosis and commercial decision making, with solid financial and P&L acumen.
• Excellent presentation, communication, and stakeholder management skills, with the ability to influence cross-functional, regional, and global teams.