Brand Growth Lead, BFY Sunbites & PopCorners – ANZ

PepsiCo Inc.; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Annual bonus

Car allowance p.a.

Discounts on Scoopon, Luxury Escapes,,

Discounts on Scoopon, Luxury Escapes,

Generous leave options (wellness, 20 w

Lease Plan

Discounted private health insurance

Financial coaching

Counselling sessions

Flu vaccinations

Skin checks

Professional development programs

Global career opportunities

Job summary

PepsiCo Australia is seeking a highly autonomous Brand Manager to lead the Better For You portfolio across Sunbites and PopCorners, owning strategy, communications, innovation and performance. You’ll translate consumer and category insights into clear plans and drive sustainable growth through strong cross‑functional collaboration.

The role reports to the Marketing Manager – Red Rock Deli & BFY and requires 5–7 years in brand management within FMCG, with proven skills in planning, analytics, and

Qualifications

• 5–7 years of brand management experience in the Australian market, preferably within FMCG.
• Proven experience in brand planning, insights‑driven decision making, and managing multiple priorities.
• Ability to work autonomously, set direction, influence stakeholders, and make recommendations.

Responsibilities

• Synthesize consumer, shopper and category data to identify sharp brand insights and growth opportunities.
• Develop brand and category growth plans for Sunbites and PopCorners to drive volume, share and profit.
• Shape the local growth agenda with strong strategic judgement and commercial rigour.
• Lead cross‑functional collaboration to balance long‑term growth with short‑term objectives.
• Deliver compelling brand presentations for senior leaders and partners.
• Lead product innovation and packaging development for Sunbites and PopCorners.
• Oversee launches with stage‑gate processes and cross‑functional teams.
• Track monthly performance using Circana, brand scorecards and Quantium to act on insights.
• Manage A&M budget within PepsiCo controls.

Skills

Brand management

Marketing analytics

Stakeholder management

Presentation skills

Autonomy

FMCG experience

Tools

Circana

Nielsen

Kantar BMS

Synergy

Quantium

Job description

PepsiCo Australia is seeking a highly autonomous Brand Manager to lead the Better For You portfolio across Sunbites and PopCorners, owning strategy, communications, innovation and performance. You’ll translate consumer and category insights into clear plans and drive sustainable growth through strong cross‑functional collaboration.

The role reports to the Marketing Manager – Red Rock Deli & BFY and requires 5–7 years in brand management within FMCG, with proven skills in planning, analytics, and