Brand Growth Lead, BFY (Sunbites & PopCorners)

PepsiCo; North Sydney; On-site; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Annual bonus

Car allowance

Discounts on PepsiCo brands

Generous leave options

Lease Plan

Discounted private health insurance

Financial coaching

Counselling sessions

Flu vaccinations

Skin checks

Professional development programs

Global career opportunities

Job summary

PepsiCo Australia is seeking an experienced Brand Manager to lead Sunbites and PopCorners in the ANZ market. You’ll own brand strategy, communications, and go-to-market plans with end-to-end accountability for growth.

The role reports to the Marketing Manager and involves leading cross-functional teams to execute plans that build brand equity and drive profitable growth. In this autonomous position you’ll synthesize consumer and commercial data, shape local growth agendas, manage budgets, and

Qualifications

• 5–7 years of brand management experience in the Australian market.
• Proven experience in brand planning, insights-driven decision making, and managing multiple priorities.

Responsibilities

• Synthesize consumer, shopper, category and commercial data to identify sharp brand insights and growth opportunities.
• Develop brand and category growth plans for Sunbites and PopCorners using the Growth Navigator model to deliver volume, net revenue, share and profit growth.
• Independently shape the local growth agenda for both brands with strong strategic judgement and commercial rigour.
• Drive cross-functional collaboration and brand custodianship, balancing long-term growth with short-term objectives.
• Develop and deliver compelling brand presentations for senior leaders, cross-functional teams and retail partners.

Skills

Brand management

Strategic thinking

Presentation skills

Stakeholder management

Autonomy

Tools

Circana

Nielsen

Job description

PepsiCo Australia is seeking an experienced Brand Manager to lead Sunbites and PopCorners in the ANZ market. You’ll own brand strategy, communications, and go-to-market plans with end-to-end accountability for growth.

The role reports to the Marketing Manager and involves leading cross-functional teams to execute plans that build brand equity and drive profitable growth. In this autonomous position you’ll synthesize consumer and commercial data, shape local growth agendas, manage budgets, and