Brand & Content Marketing Specialist

Dahua Technology Australia and New Zealand; Melbourne; Presencial; AUD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Dahua Technology Australia and New Zealand is seeking a proactive Brand & Content Marketing Specialist to strengthen its local presence across ANZ. The role focuses on creating high-quality, local brand content, press releases, case studies, website copy, and campaign messaging that resonates with Australian and New Zealand audiences.

You will translate product priorities into compelling marketing narratives, work with Emerging Business teams on GTM for new B2B and consumer categories, and

Formación

• Bachelor's degree in Branding, Marketing, Communications, Journalism or a related field.
• 4 - 5+ years of experience in brand marketing, content marketing, or marketing communications.
• Excellent English writing and copywriting skills with proven ability to create marketing content.
• Strong storytelling and ability to translate product or business information into engaging content.
• Hands-on ability to develop content from brief to final delivery.
• Understanding of brand positioning, messaging and tone of voice.
• Strong stakeholder and project management skills.
• Experience across B2B and/or B2C marketing environments preferred.
• Experience in technology, consumer electronics or emerging product categories advantageous.

Responsabilidades

• Brand & Content Marketing: develop local marketing content such as press releases, case studies, customer stories, website articles, partnership announcements and campaign materials.
• Translate product features, business initiatives and customer insights into clear marketing stories.
• Localise regional/global content for ANZ audiences and maintain consistent brand messaging.
• PR & Corporate Communications: support local PR, media relations and corporate announcements.
• Collaborate with stakeholders, customers, partners and agencies to identify media opportunities and strengthen brand reputation.
• Emerging Business & Consumer Marketing: partner with Emerging Business teams to understand priorities and develop messaging for new B2B and consumer products; support go-to-market activities.
• Develop content concepts and marketing materials for product launches and promotional activities; coordinate with creators and agencies for content production.
• Monitor campaign performance and recommend optimisations.
• Integrated Campaign Support: assist marketing campaigns and product launches with messaging and assets; align with local brand positioning.

Conocimientos

Brand marketing

Content marketing

Copywriting

Storytelling

Content production

Stakeholder management

Project management

B2B marketing

B2C marketing

Creator marketing

Educación

Bachelor's degree in Branding, Marketing, Communications, Journalism or related field

Descripción del empleo

We are looking for a proactive and creative Brand & Content Marketing Specialist to strengthen Dahua's brand presence across Australia and New Zealand.

The role will have a strong focus on developing high-quality, locally relevant brand and marketing content, including press releases, customer case studies, website content, partnership announcements and campaign messaging.

You will also work closely with our Emerging Business teams to support the go-to-market development of new B2B and consumer product categories, helping translate product and business priorities into effective local marketing initiatives and content.

This is a hands-on role suited to someone who combines strong writing and storytelling skills with practical marketing and commercial thinking.

Key Responsibilities

1.Brand & Content Marketing

• Develop high-quality local marketing content, including press releases, case studies, customer stories, website articles, partnership announcements and campaign materials.
• Translate product features, business initiatives and customer insights into clear and compelling marketing stories.
• Localise regional and global content to ensure relevance for ANZ audiences.
• Maintain consistent brand messaging, tone of voice and positioning across marketing channels.
• Identify opportunities to strengthen Dahua's local brand presence and thought leadership.

2.PR & Corporate Communications

• Support local PR and media relations activities, including media outreach and partnership announcements.
• Coordinate corporate communications and support key brand and business announcements.
• Work with internal stakeholders, customers, partners and external agencies to identify PR and earned media opportunities.
• Support initiatives that strengthen Dahua's brand awareness and corporate reputation in the ANZ market.

3.Emerging Business & Consumer Marketing

• Partner with Emerging Business teams to understand business priorities, target audiences and product value propositions.
• Support go-to-market activities for new B2B and consumer product categories.
• Develop campaign messaging, content concepts and marketing materials for product launches and promotional activities.
• Support the development of consumer-facing channels, including TikTok and short-form content.
• Coordinate content production with external agencies, videographers and creators where required.
• Monitor campaign and content performance and recommend improvements.

4.Integrated Campaign Support

• Support integrated marketing campaigns and product launches through the development of campaign messaging, content and marketing assets.
• Work with Marketing Owners and business teams to ensure campaign communications are aligned with local brand positioning and messaging.

Qualifications

• Bachelor's degree in Branding, Marketing, Communications, Journalism or a related field.
• 4 - 5+ years of experience in brand marketing, content marketing, marketing communications or a related role.
• Excellent English writing and copywriting skills, with demonstrated experience creating professional marketing content.
• Strong storytelling skills and the ability to translate complex product or business information into engaging audience-focused content.
• Hands-on approach with the ability to independently develop content from brief through to final delivery.
• Good understanding of brand positioning, messaging and tone of voice.
• Strong stakeholder and project management skills.
• Experience working across B2B and/or B2C marketing environments is preferred.
• Experience in technology, consumer electronics or emerging product categories is advantageous.
• Experience with TikTok, short-form video or creator marketing is advantageous but not essential.