Brand & Content Marketing Lead (ANZ)

Dahua Technology Australia and New Zealand; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Dahua Technology Australia and New Zealand is seeking a proactive Brand & Content Marketing Specialist to strengthen its local presence across ANZ. The role focuses on creating high-quality, local brand content, press releases, case studies, website copy, and campaign messaging that resonates with Australian and New Zealand audiences.

You will translate product priorities into compelling marketing narratives, work with Emerging Business teams on GTM for new B2B and consumer categories, and

Qualifications

• Bachelor's degree in Branding, Marketing, Communications, Journalism or a related field.
• 4 - 5+ years of experience in brand marketing, content marketing, or marketing communications.
• Excellent English writing and copywriting skills with proven ability to create marketing content.
• Strong storytelling and ability to translate product or business information into engaging content.
• Hands-on ability to develop content from brief to final delivery.
• Understanding of brand positioning, messaging and tone of voice.
• Strong stakeholder and project management skills.
• Experience across B2B and/or B2C marketing environments preferred.
• Experience in technology, consumer electronics or emerging product categories advantageous.

Responsibilities

• Brand & Content Marketing: develop local marketing content such as press releases, case studies, customer stories, website articles, partnership announcements and campaign materials.
• Translate product features, business initiatives and customer insights into clear marketing stories.
• Localise regional/global content for ANZ audiences and maintain consistent brand messaging.
• PR & Corporate Communications: support local PR, media relations and corporate announcements.
• Collaborate with stakeholders, customers, partners and agencies to identify media opportunities and strengthen brand reputation.
• Emerging Business & Consumer Marketing: partner with Emerging Business teams to understand priorities and develop messaging for new B2B and consumer products; support go-to-market activities.
• Develop content concepts and marketing materials for product launches and promotional activities; coordinate with creators and agencies for content production.
• Monitor campaign performance and recommend optimisations.
• Integrated Campaign Support: assist marketing campaigns and product launches with messaging and assets; align with local brand positioning.

Skills

Brand marketing

Content marketing

Copywriting

Storytelling

Content production

Stakeholder management

Project management

B2B marketing

B2C marketing

Creator marketing

Education

Bachelor's degree in Branding, Marketing, Communications, Journalism or related field

Job description

Dahua Technology Australia and New Zealand is seeking a proactive Brand & Content Marketing Specialist to strengthen its local presence across ANZ. The role focuses on creating high-quality, local brand content, press releases, case studies, website copy, and campaign messaging that resonates with Australian and New Zealand audiences.

You will translate product priorities into compelling marketing narratives, work with Emerging Business teams on GTM for new B2B and consumer categories, and