Marketing Specialist

Lifely; Melbourne; Presencial; AUD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Lifely in Melbourne is seeking a proactive Marketing Specialist to collaborate with the Marketing Manager on brand and product launches, and to lead Lifely and Cushie social media initiatives across Australia, New Zealand, the USA, Canada and the UK.

You will brief content, manage PR, coordinate with agencies, plan monthly content, and analyze performance to drive growth. The role also interfaces with ecommerce and email teams and may involve influencer activations.

Formación

• 3+ years' experience in marketing roles, with a strong focus on social media.
• Degree in marketing, commerce or a related field, or equivalent experience.
• Strong experience in social media management, analysis and content creation, including analytics tools.
• Experience managing integrated marketing campaigns across the full channel mix.
• Experience with PR campaigns, including influencer and brand ambassador campaigns.
• Experience briefing and managing social media or PR agencies.
• Experience in consumer or DTC brands.
• Ability to build and interpret weekly and monthly reporting dashboards.
• Experience working with brand, ecommerce, email and performance marketing teams.
• Experience with content calendar, briefing or workflow tools.
• Comfortable using AI tools to work more efficiently and help drive growth.
• Comfortable being in front of the camera for the occasional piece of content.
• Eligible to work in and currently residing in Australia.
• Experience marketing across multiple international markets is a plus.
• Experience with GA4 and Shopify analytics is a plus.

Responsabilidades

• Support the development of our social media strategy and lead its execution across Lifely and Cushie.
• Plan and deliver marketing campaigns across social, website, email and PR.
• Plan monthly content and brief it to our agency and internal team.
• Analyse weekly and monthly performance and share insights.
• Work with performance marketing to supply ad-ready content and refine strategy.
• Liaise with the email team on campaign launches.
• Coordinate with ecommerce to align marketing with site activity and promotions.
• Oversee community management and ensure SLAs are met.
• Assist with events and photoshoots including influencer activations.

Conocimientos

Social media management

Campaign planning

Content briefing

Analytics reporting

Team collaboration

Public relations

Educación

Bachelor's degree in Marketing or related field

Herramientas

Meta Business Suite

TikTok Analytics

GA4

Shopify analytics

Descripción del empleo

As our social-led Marketing Specialist, you'll report to and support our Marketing Manager in a hands-on role with plenty of variety. Your primary responsibilities will include delivering brand and product launch campaigns, developing and managing our social media strategy, briefing content, and managing PR for the Lifely and Cushie brands. You'll also handle the day-to-day management of our social media and PR agencies, working with them to drive growth across our social channels.

Key Responsibilities

• Supporting the development of our social media strategy and leading its execution for Lifely and Cushie across Australia, New Zealand, the USA, Canada and the UK
• Planning and delivering marketing campaigns, such as new product launches, brand ambassador collaborations and sales campaigns, across the full marketing channel mix (social, website, email and PR)
• Planning monthly content and briefing it to our agency and internal team, ensuring deliverables are completed on time and in full
• Analysing weekly and monthly performance and sharing results and key insights with the team
• Working with the performance marketing team to supply ad-ready content, review performance and refine strategy based on insights
• Liaising with the email team on campaign launches that need email support
• Working with the ecommerce team to keep marketing campaigns consistent with website activity and promotions
• Overseeing community management and ensuring SLAs are met
• Assisting with special events and photoshoots, such as consumer activations and influencer

• 3+ years' experience in marketing roles, with a strong focus on social media
• A degree in marketing, commerce or a related field, or equivalent experience
• Strong experience in social media management, analysis and content creation, including native analytics tools such as Meta Business Suite and TikTok Analytics
• Experience managing integrated marketing campaigns across the full channel mix
• Experience with PR campaigns, including influencer and brand ambassador campaigns
• Experience briefing and managing social media or PR agencies
• Experience in consumer or DTC brands
• Ability to build and interpret weekly and monthly reporting dashboards
• Experience working with brand, ecommerce, email and performance marketing teams
• Experience with content calendar, briefing or workflow tools
• Comfortable using AI tools to work more efficiently and help drive growth
• Comfortable being in front of the camera for the occasional piece of content
• Eligible to work in and currently residing in Australia
• Experience marketing across multiple international markets is a plus (e.g. NZ, USA, Canada, UK)
• Experience with GA4 and Shopify analytics is a plus