Content Marketing Specialist

BespokeIQ; Brisbane; Hybrid; AUD 70,000 - 90,000; Full time

Job summary

BespokeIQ is seeking a hands-on Content Marketing Executive to plan, create and distribute content across owned, earned and paid channels. The role reports to the Head of Marketing and focuses on APAC, EMEA and North America audiences.

Based remotely with a strong preference for Brisbane, candidates anywhere in Australia can be considered if monthly in-person team catch-ups in Brisbane are possible. Sponsorship is not available.

Qualifications

• 2–4 years’ experience in content or digital marketing.
• Experience planning and delivering a multi-channel content calendar.
• Strong writing and editing skills for diverse audiences.
• Experience producing customer stories or case studies.

Responsibilities

• Own the content calendar across channels and regions.
• Write, edit and publish SEO-led blogs, social content, emails and more.
• Manage organic social channels (LinkedIn, Meta, X) and engagement.
• Build customer stories and case studies with Sales and CS.
• Coordinate trade media and sponsored content and content syndication.
• Plan and create short-form videos from concept to format.
• Create briefs for designers and freelancers; leverage AI tools daily.

Skills

Content marketing

SEO writing

Multi-channel calendar

Canva

Video production

Claude / AI tooling

Tools

HubSpot

Claude

Job description

This is a remote role, with a strong preference for candidates based in Brisbane.

Candidates elsewhere in South East Queensland, including Toowoomba and the Sunshine or Gold Coast, will also be considered if you can attend monthly in-person team catch-ups in Brisbane.

Applicants must currently live in Australia and have full Australian working rights. Sponsorship is not available.

This established (and highly successful) software business is looking for a hands-on Content Marketing Executive to plan, create and distribute content across owned, earned and paid channels.

Reporting to the Head of Marketing, you’ll turn the content strategy into a clear plan and deliver content for audiences across APAC, EMEA and North America.

What you’ll do:

• Own the quarterly and monthly content calendar across channels and regions.
• Write, edit and publish SEO-led blogs, social content, marketing emails and other content.
• Manage organic social channels, including LinkedIn, Meta and X, along with scheduling and community engagement.
• Build customer stories, case studies and testimonials with Sales and Customer Success, from interview through to publication and reuse across different formats.
• Coordinate trade media and publisher relationships, including sponsored content, advertorials, newsletters, earned coverage and content syndication.
• Plan and create short-form videos, including concepts, hooks, scripts, storyboards, filming, editing, captions and platform formatting.
• Create Canva assets and write clear briefs for designers, video contributors and freelancers.
• Daily practical use of AI tools such as Claude or ChatGPT, including prompting and repeatable workflows
• Align content with campaigns, product launches and sales priorities.
• Track reach, engagement, traffic and conversions, and report on content-influenced pipeline through HubSpot.

What you’ll bring:

• 2-4 years’ experience in content or digital marketing.
• Experience planning and delivering a multi-channel content calendar.
• Strong writing and editing skills, with the ability to adapt content for different audiences and formats.
• Experience producing customer stories or case studies.
• Experience with publisher or media relationships, including paid placements or earned coverage.
• Confidence using Canva, with a portfolio showing your own visual work.
• Practical short-form video production skills.
• Daily experience using Claude for marketing work, including prompting and repeatable workflows.
• Strong organisation and stakeholder skills across several projects at once.