Boat Show Event & Marketing Lead

Informagroupplc; Sydney; In loco; AUD 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

Informa is seeking an Event and Marketing Manager for the Australian International Boat Show (AIBS) based at the 24 York Street office. You will help translate the show’s strategy into engaging, commercially relevant experiences across planning, governance, and programming.

You will coordinate workstreams, manage timelines and budgets, and contribute to marketing strategy, content development and stakeholder communications to deliver a high-impact audience journey.

Competenze

• Strong interest in event management and a genuine ambition to build a career in event leadership.
• Understanding of, or strong interest in, advertising, marketing, creative development, audience communications and live-event programming.
• Exceptional attention to detail and a disciplined approach to plans, deadlines, records and follow-up.
• Clear written and verbal communication, with the confidence to deal professionally with senior and external stakeholders.
• Good commercial judgement, discretion and respect for approval and governance requirements.
• Ability to absorb information across multiple workstreams, identify connections and maintain an accurate overall picture.
• Curiosity about consumer behaviour and the ability to gather, assess and clearly present market and audience insights.

Mansioni

• Maintain the integrated event plan, key milestones, action registers, meeting schedules and decision records.
• Support the preparation of agendas, briefing papers, presentations, reports, correspondence and meeting notes with the Event Director.
• Coordinate follow-up across operations, commercial, sponsorship, marketing, finance, venues and suppliers.
• Monitor deadlines and dependencies, identify emerging risks or gaps and elevate them early.
• Support budget monitoring, purchase and approval workflows, contract administration and management reporting as directed.
• Assist with show strategy, project documentation, research, benchmarking and planning for future categories and market segments.
• Contribute actively to the marketing and advertising strategy, campaign planning, creative development and content calendar for the show, ensuring activity reflects agreed audience segments and commercial priorities.
• Work with marketing, creative, media and agency partners to help develop campaign briefs, key messages, visual concepts, promotional assets and exhibitor amplification activity.
• Help conceive, research and coordinate education, entertainment, demonstrations, presentations, product reveals, careers content and other programmed experiences within and around the event.
• Develop programming concepts that serve both mainstream recreational boating audiences and the show’s staged premium and prestige evolution, while protecting the strength and accessibility of the core marine proposition.
• Support the development of content-led and weather-resilient visitor experiences that provide value beyond product display and contribute to a coherent visitor journey.

Conoscenze

event management

advertising

marketing

creative development

audience communications

live-event programming

stakeholder management

project coordination

Descrizione del lavoro

Informa is seeking an Event and Marketing Manager for the Australian International Boat Show (AIBS) based at the 24 York Street office. You will help translate the show’s strategy into engaging, commercially relevant experiences across planning, governance, and programming.

You will coordinate workstreams, manage timelines and budgets, and contribute to marketing strategy, content development and stakeholder communications to deliver a high-impact audience journey.