Event and Marketing Manager

Informa Group Plc.; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Freedom & flexibility

Great community

Volunteer time & charity match

Career development & training

Job summary

Informa Group Plc. seeks an experienced Event and Marketing Manager to lead the Australian International Boat Show (AIBS) from our 24 York Street office in Sydney.

You will partner with the Event Director to plan, govern and deliver a commercially engaging show, coordinating across operations, sponsorship, marketing and venues. This broad role offers development across all elements of event delivery, vendor management and stakeholder engagement, with a strong emphasis on strategic planning,

Qualifications

• Relevant tertiary qualification or practical experience in events, business, marketing, advertising, communications, content, project coordination or a related field.
• Previous coordination or administration experience involving multiple stakeholders and fixed deadlines.

Responsibilities

• Maintain the integrated event plan, milestones, action registers and records.
• Support agendas, briefing papers, presentations, reports, correspondence and meeting notes with the Event Director.
• Coordinate follow-up across operations, sponsorship, marketing, finance, venues and suppliers.
• Monitor deadlines, risks and dependencies and escalate as needed.
• Support budget monitoring, workflows, contract administration and reporting.
• Assist with show strategy, research and planning for future categories and market segments.
• Contribute to marketing strategy, content calendar and exhibitor amplification activity.
• Develop programming concepts for broad and premium experiences within the show.
• Capture insights from market research to inform strategy and planning.

Skills

Event management

Advertising & marketing

Attention to detail

Communication

Commercial judgement

Cross-functional teamwork

CRM software

Project management tools

Education

Tertiary qualification or experience

Tools

CRM software

Event management software

Job description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our24 York Street office.

Position Purpose

The Event and Marketing Manager works with the Event Director across the full scope of planning, governance, market development, creative development, communications, programming and delivery of the Australian International Boat Show (AIBS). The role provides central coordination, protects the integrity of the event plan and helps turn the show's strategy into an engaging, commercially relevant experience.

This is deliberately a broad development role with meaningful responsibility of its own. The successful candidate will gain exposure to every major element of event delivery and will be expected to develop sound judgement, commercial awareness, market knowledge and the confidence to coordinate defined workstreams within agreed policies and delegated authority.

Key responsibilities

• Maintain the integrated event plan, key milestones, action registers, meeting schedules and decision records.
• Support the preparation of agendas, briefing papers, presentations, reports, correspondence and meeting notes with the Event Director.
• Coordinate follow-up across operations, commercial, sponsorship, marketing, finance, venues and suppliers.
• Monitor deadlines and dependencies, identify emerging risks or gaps and escalated them early.
• Support budget monitoring, purchase and approval workflows, contract administration and management reporting as directed.
• Assist with show strategy, project documentation, research, benchmarking and planning for future categories and market segments.
• Contribute actively to the marketing and advertising strategy, campaign planning, creative development and content calendar for the show, ensuring activity reflects agreed audience segments and commercial priorities.
• Work with marketing, creative, media and agency partners to help develop campaign briefs, key messages, visual concepts, promotional assets and exhibitor amplification activity.
• Help conceive, research and coordinate education, entertainment, demonstrations, presentations, product reveals, careers content and other programmed experiences within and around the event.
• Develop programming concepts that serve both mainstream recreational boating audiences and the show's staged premium and prestige evolution, while protecting the strength and accessibility of the core marine proposition.
• Support the development of content-led and weather-resilient visitor experiences that provide value beyond product display and contribute to a coherent visitor journey.
• Build a strong working knowledge of the Australian recreational boating market, including its consumers, industry structure, vessel and product categories, participation trends, workforce needs, emerging technology and adjacent lifestyle sectors.
• Undertake and coordinate market research, audience research, industry consultation, competitor review and post-event feedback, translating findings into practical recommendations for strategy, programming, marketing and future development.
• Help document, test and improve event and commercial processes for future show cycles and the planned category expansion from 2029.
• Support media and stakeholder communications, ensuring information is accurate, consistent and approved.
• Develop an informed understanding of exhibitor agreements, event rules, venue arrangements and key supplier relationships so routine matters can be progressed when the Event Director is unavailable.
• Participate in internal and external meetings relevant to allocated workstreams, recording commitments and escalating decisions outside delegated authority.
• Support event-site delivery, including executive coordination, stakeholder hosting, issue tracking and daily reporting.
• Provide responsive service to exhibitors, partners, suppliers and colleagues, ensuring enquiries reach the right owner and are followed through.
• Undertake other reasonable duties that support Informa and the successful delivery of AIBS.

Qualifications

Knowledge, skills and attributes

• Strong interest in event management and a genuine ambition to build a career in event leadership.
• Understanding of, or strong interest in, advertising, marketing, creative development, audience communications and live-event programming.
• Exceptional attention to detail and a disciplined approach to plans, deadlines, records and follow-up.
• Clear written and verbal communication, with the confidence to deal professionally with senior and external stakeholders.
• Good commercial judgement, discretion and respect for approval and governance requirements.
• Ability to absorb information across multiple workstreams, identify connections and maintain an accurate overall picture.
• Curiosity about consumer behaviour and the ability to gather, assess and clearly present market and audience insights.
• Creative thinking grounded in commercial purpose, operational practicality and the needs of exhibitors and visitors.
• A collaborative, service-led mindset and willingness to help the wider team deliver.
• Confidence using Microsoft 365; experience with CRM, project-management or event-management systems is advantageous.

Experience and qualifications

• Relevant tertiary qualification or practical experience in events, business, marketing, advertising, communications, content, project coordination or a related field.
• Previous coordination or administration experience involving multiple stakeholders and fixed deadlines.
• Experience in exhibitions, conferences, major events, hospitality or the marine industry is advantageous but not essential.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility:colleagues rate us highly for the flexibility and trust they receive
• Great community:a welcoming culture with in-person and online social events, our fantasticWalk the World charity day and active diversity and inclusion networks
• Broader impact:take up to four days per year to volunteer, with charity match fundingavailable too
• Career opportunity:the opportunity to develop your career with bespoke training andlearning, mentoring platforms and on-demand access to thousands of courses on LinkedInLearning. When it’s time for the next step, we encourage and support internal job moves
• Time out:annual leave plus a birthday leave day andthe chance to work from (almost!) anywhere for up to four weeks a year
• A ShareMatch scheme that allows you to become an Informa shareholder with free matchingshares
• Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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