B2B Marketing Manager: Growth, Multichannel & AI

Air Accounting; Sydney; On-site; AUD 110,000 - 160,000; Full time

Job summary

Air Accounting is seeking a proactive marketer to own and evolve our multifaceted marketing program in Sydney. You will transform ideas and client insights into compelling social, website, email and video content while supporting the professional branding of team members.

You’ll lead cross-channel campaigns, manage events and partnerships, and work with senior stakeholders to optimize impact using data and AI-enabled tools. This role offers autonomy and a path to shape a fast-growing firm.

Qualifications

• 3+ years of broad marketing experience, including experience in a B2B environment.
• Experience independently executing marketing across multiple channels such as content, social media, email, website, events or digital marketing.
• Excellent writing, editing and content ideation skills.
• Experience working with senior stakeholders and subject matter experts and turning their knowledge into engaging marketing.
• A practical understanding of social media, professional brand development and short-form video.
• Working knowledge of SEO, AEO, email marketing, website content management and digital analytics.
• Confidence using marketing performance data, attribution and campaign tracking to improve future activity.
• Strong digital literacy and confidence using AI and new marketing technology.
• Strong commercial judgement, ownership and the confidence to proactively bring forward ideas
• A tertiary qualification in Marketing, Communications, Business or a related discipline is desirable, but not essential.

Responsibilities

• Owning Air’s marketing calendar and maintaining a consistent rhythm of high-quality, engaging activity across our key channels.
• Turning expertise, ideas, client insights and activity from across Air into engaging social, website, email and video content, while helping develop the professional brands of selected team members.
• Managing Air’s website, search, AEO and email marketing activity and identifying opportunities to improve how we reach and nurture prospective clients.
• Developing client stories, case studies and other proof that demonstrates the outcomes Air creates.
• Owning the marketing execution of Air’s events and partnerships and finding ways to extend their content, community and commercial value.
• Tracking marketing performance, lead sources and attribution to understand what’s working and what we should do differently.
• Testing new ideas, channels, formats, AI tools and marketing technology to continually improve the quality and effectiveness of our marketing.

Skills

B2B marketing

Content marketing

Social media management

Email marketing

Video content

Writing & editing

Marketing strategy

Stakeholder management

AI tools in marketing

Education

Tertiary qualification in Marketing/Communications/Business or related discipline

Tools

SEO tools

Website CMS

Analytics tools

Marketing automation

Job description

Air Accounting is seeking a proactive marketer to own and evolve our multifaceted marketing program in Sydney. You will transform ideas and client insights into compelling social, website, email and video content while supporting the professional branding of team members.

You’ll lead cross-channel campaigns, manage events and partnerships, and work with senior stakeholders to optimize impact using data and AI-enabled tools. This role offers autonomy and a path to shape a fast-growing firm.