Marketing Manager

Air Accounting; Sydney; On-site; AUD 110,000 - 160,000; Full time

Job summary

Air Accounting is seeking a proactive marketer to own and evolve our multifaceted marketing program in Sydney. You will transform ideas and client insights into compelling social, website, email and video content while supporting the professional branding of team members.

You’ll lead cross-channel campaigns, manage events and partnerships, and work with senior stakeholders to optimize impact using data and AI-enabled tools. This role offers autonomy and a path to shape a fast-growing firm.

Qualifications

• 3+ years of broad marketing experience, including experience in a B2B environment.
• Experience independently executing marketing across multiple channels such as content, social media, email, website, events or digital marketing.
• Excellent writing, editing and content ideation skills.
• Experience working with senior stakeholders and subject matter experts and turning their knowledge into engaging marketing.
• A practical understanding of social media, professional brand development and short-form video.
• Working knowledge of SEO, AEO, email marketing, website content management and digital analytics.
• Confidence using marketing performance data, attribution and campaign tracking to improve future activity.
• Strong digital literacy and confidence using AI and new marketing technology.
• Strong commercial judgement, ownership and the confidence to proactively bring forward ideas
• A tertiary qualification in Marketing, Communications, Business or a related discipline is desirable, but not essential.

Responsibilities

• Owning Air’s marketing calendar and maintaining a consistent rhythm of high-quality, engaging activity across our key channels.
• Turning expertise, ideas, client insights and activity from across Air into engaging social, website, email and video content, while helping develop the professional brands of selected team members.
• Managing Air’s website, search, AEO and email marketing activity and identifying opportunities to improve how we reach and nurture prospective clients.
• Developing client stories, case studies and other proof that demonstrates the outcomes Air creates.
• Owning the marketing execution of Air’s events and partnerships and finding ways to extend their content, community and commercial value.
• Tracking marketing performance, lead sources and attribution to understand what’s working and what we should do differently.
• Testing new ideas, channels, formats, AI tools and marketing technology to continually improve the quality and effectiveness of our marketing.

Skills

B2B marketing

Content marketing

Social media management

Email marketing

Video content

Writing & editing

Marketing strategy

Stakeholder management

AI tools in marketing

Education

Tertiary qualification in Marketing/Communications/Business or related discipline

Tools

SEO tools

Website CMS

Analytics tools

Marketing automation

Job description

This role would suit someone with the curiosity and energy to constantly ask what we could do differently or better. Someone who can take a rough idea, develop it into something compelling, get it into market, understand how it performed and continually improve from there.

You’ll work closely with our CEO and fractional CMO, alongside subject matter experts across Air, with plenty of freedom to bring forward and test new ideas.

Accounting firms historically haven’t been known for great marketing. We see this as an enormous opportunity to bring more creativity into the space — building a distinctive brand, engaging community and ultimately helping grow Air.

What will your day look like?

Owning Air’s marketing calendar and maintaining a consistent rhythm of high-quality, engaging activity across our key channels.

Turning expertise, ideas, client insights and activity from across Air into engaging social, website, email and video content, while helping develop the professional brands of selected team members.

Managing Air’s website, search, AEO and email marketing activity and identifying opportunities to improve how we reach and nurture prospective clients.

Developing client stories, case studies and other proof that demonstrates the outcomes Air creates.

Owning the marketing execution of Air’s events and partnerships and finding ways to extend their content, community and commercial value.

Tracking marketing performance, lead sources and attribution to understand what’s working and what we should do differently.

Testing new ideas, channels, formats, AI tools and marketing technology to continually improve the quality and effectiveness of our marketing.

What will you need to succeed?

3+ years of broad marketing experience, including experience in a B2B environment.

Experience independently executing marketing across multiple channels such as content, social media, email, website, events or digital marketing.

Excellent writing, editing and content ideation skills.

Experience working with senior stakeholders and subject matter experts and turning their knowledge into engaging marketing.

A practical understanding of social media, professional brand development and short-form video.

Working knowledge of SEO, AEO, email marketing, website content management and digital analytics.

Confidence using marketing performance data, attribution and campaign tracking to improve future activity.

Strong digital literacy and confidence using AI and new marketing technology.

Strong commercial judgement, ownership and the confidence to proactively bring forward ideas

A tertiary qualification in Marketing, Communications, Business or a related discipline is desirable, but not essential.

Who are we?

Air Accounting is an award-winning, fast-growing accounting and advisory firm working with ambitious Australian businesses.

We’re leading the way in doing things differently in an industry that has traditionally been slow to change - investing heavily in technology, AI, client experience and new ways of working.

We believe there’s an enormous opportunity to build a genuinely modern brand in the accounting industry, combining great content, creative ideas, events, partnerships and community to build something people actually want to engage with.

We’ve been recognised as:

Xero Accounting Partner of the Year

Boutique Firm of the Year – Australian Accounting Awards

Top 10 Great Places to Work

One of Australia’s fastest-growing companies

We also have 70+ Google reviews from our clients.

Our Culture

We hire and promote based on behaviours - not buzzwords. Our culture deck outlines the traits we value most in our team, and these guide how we work every day.

We look for people who:

Put culture first by valuing diverse perspectives, showing respect and recognising great work

Act client-first, thinking long-term and advocating for what’s right

Demonstrate collaborative DNA, communicating clearly and succeeding as a team

Embrace tech-driven thinking, using smart tools and improving processes

Champion continuous improvement, welcoming feedback and challenging assumptions

If you naturally lean into curiosity, accountability and high performance, you’ll thrive here.

Work directly with our CEO and closely with an experienced fractional CMO

Take genuine ownership of the day-to-day marketing of a growing Australian business

Have the freedom to bring forward, test and develop new ideas

Work across content, social, search, email, events, partnerships and emerging channels

Join a business actively investing in AI, technology and new ways of working

Help build a modern marketing approach in an industry with significant room to do things differently

Be part of a high-performing, collaborative team